台北姑娘吴宜蓁是美亚生物科技集团董事长，在大陆生活了10多年，不仅能讲一口标准的普通话，更从 朋友那儿学会了上海话、东北话等多种方言。 将时针拨回到2006年。彼时在岛内某跨国金融机构工作的吴宜蓁，因为轮岗面临外调，在迪拜与上海之 间，她毫不犹豫地选择了后者。她告诉记者，自己的祖父籍贯是杭州，外公外婆是南京人，从小耳濡目 染地对上海心驰神往。在上海工作几年后，她受聘为另一家跨国金融机构的中国区个人银行副总裁。 2012年，吴宜蓁成立美亚生物科技集团，并把总部设在北京，开启了自己的创业生涯。 一路砥砺前行，如今的美亚集团已成长为一家以自体干细胞及免疫细胞为核心，以大健康产业为蓝图， 致力于前沿生物科技研发与应用的高新技术企业。与此同时，美亚集团旗下北京科学城日化在延续传统 产业优势的基础上，正努力打造以生物科技、植物萃取、绿色环保为基础的自主品牌。"随着文化自信 的增强，国货潮品受到越来越多消费者的青睐。"吴宜蓁介绍，高科技赋能民族品牌，目前美亚集团旗 下北京科学城日化推出了系列新产品。 除了打拼事业，吴宜蓁积极促进两岸经贸交流，担任北京市台企协副会长、北京市台企协昌平台企联谊 会会长等职务。她在公司设立台湾青 ...

Core Insights - The 9th China Time-honored Brand (Shandong) Expo opened in Jinan on June 13, 2023, promoting a dual circulation supply chain model that combines time-honored brands with foreign trade products [1][3][5] - The expo also featured the 2025 Shandong Foreign Trade Quality Shopping Season, focusing on various categories including crafts, gifts, and decorative items [5][7] Company Innovations - Shandong Yangping Food Co., Ltd. introduced new products like pepper beef spicy soup to attract younger consumers, while also exporting health-oriented products to countries like Vietnam, Malaysia, and Singapore [3] - Jinan Yefengsu Food Co., Ltd. launched innovative products such as black five-grain pancakes and quinoa pancakes, incorporating intangible cultural heritage elements to appeal to younger demographics [3] - Jinan Baotu Spring Liquor Co., Ltd. is developing new flavors like rose pineapple and jasmine hawthorn to cater to younger drinking preferences, alongside a low-alcohol product with a 35.8% alcohol content [5] Industry Growth - Shandong province has seen significant growth in its time-honored brands, with 91 national time-honored brands and 255 provincial ones, including 108 companies over a century old [7] - In 2024, Shandong's time-honored brands achieved a revenue of 268 billion RMB, reflecting a year-on-year growth of 6.5% [7]

Core Insights - The rise of domestic products in China, particularly in Shanghai, is driven by their quality, unique design, and cultural significance, making them a key player in fashion consumption and a bridge for international dialogue [1][5][6] - Traditional culture innovation is emerging as a new growth point in consumer spending, with "Chinese-style romance" injecting vitality into consumption upgrades [1][6] Group 1: Domestic Products and Consumer Trends - Domestic trendy toys are gaining popularity, with consumers actively seeking out these products to connect with traditional Chinese culture [1][5] - New Chinese-style clothing is becoming a fashionable choice for both local and international consumers, showcasing a blend of Eastern philosophy and modern aesthetics [1][2] Group 2: Retail Strategies and Consumer Engagement - The "immediate buy and return" policy has enhanced the purchasing desire of overseas consumers, leading to increased interest in promoting new Chinese-style clothing abroad [2] - The establishment of a tax refund store for new Chinese-style clothing has attracted many international customers, with plans for workshops and exhibitions to further educate consumers about the beauty of these products [2] Group 3: Urban Development and Cultural Confidence - The transformation of historical spaces into "national trend laboratories" reflects a shift from isolated successes to a collaborative ecosystem for domestic products [5][6] - Future plans for the Hengfu Historical Preservation Area include creating multiple commercial clusters and a brand center to enhance urban innovative consumption experiences [5][6]

Investment Rating - The report maintains a "Buy" rating for the company, with an expected relative return of over 20% within the next six months [5]. Core Views - The company is experiencing significant pressure on its performance in 2024, with a projected revenue of 56.8 billion yuan, a year-on-year decline of 20.5%, and a net profit of 1.95 billion yuan, down 11.95% year-on-year [1][3]. - The decline in performance is attributed to a weak market environment and rising gold prices, leading to a 24.7% drop in domestic gold jewelry consumption [1]. - The company is focusing on enhancing its market presence through theme store layouts and upgrading retail store images, despite a net decrease in marketing outlets [2][3]. Financial Performance Summary - For 2024, the company expects a revenue of 56.8 billion yuan, with a year-on-year growth rate of -20.5% [4]. - The net profit for 2024 is projected at 1.95 billion yuan, reflecting a decline of 11.95% compared to the previous year [4]. - The company’s net profit margin for 2024 is estimated at 3.4%, an increase of 0.3 percentage points year-on-year [1]. - The fourth quarter of 2024 is expected to show a revenue of 4.21 billion yuan, down 55.1% year-on-year, with a net profit of 170 million yuan, down 30.4% year-on-year [1]. Market Strategy - The company is actively developing new product lines themed around "heritage, celebration, and rebirth," aiming to capture new consumer growth points in the domestic market [3]. - The company plans to optimize its layout through various types of stores, enhancing brand positioning and consumer engagement [3].