"十四五"这5年，可以说极不寻常、极不平凡，消费市场顶住压力，量质齐升——消费结构优化升 级、品质需求持续释放，消费场景日新月异、新业态蓬勃发展，中国大市场引力增强、与世界共享发展 机遇。消费"主引擎"动能澎湃，正驱动着中国经济巨轮在高质量发展的航道上踏浪前行。 "提质" 品质消费走进千家万户 消费市场规模稳居全球第二，过去4年社会消费品零售总额年均增长5.5%、今年有望突破50万亿元 人民币，消费对经济增长的年均贡献率达60%左右……这份亮眼的"十四五"消费成绩单，彰显了国内市 场的强大韧性与活力。 周末，山东日照市一家电动车旗舰店内，前来选购电动车的市民络绎不绝。"这辆高端电动自行车 原价4000元，现在政府补贴加上店铺优惠，您只需支付2800元。"店内销售员正向一位顾客详细介绍以 旧换新的优惠政策。 以旧换新政策实施以来，消费者的购买热情被点燃。"好些顾客原本还在观望，了解到能享受15% 的补贴后，立即就下单了。"该门店销售负责人告诉记者，以旧换新政策对销量的拉动效应十分明显。 正如商务部部长王文涛所说，消费品以旧换新，换出了智能，换出了绿色。截至2025年上半年，以 旧换新政策带动销售额2.9万亿元， ...

深入挖掘传统文化和海派文化精髓，打造兼具文化内涵与科技魅力的"国货潮品"。 会议还研究了其他事项。 会议原则同意《关于进一步促进化妆品产业高质量发展的若干措施》并指出，化妆品等时尚消费品产业 是上海着力发展的六大重点产业之一。要推动企业抢抓市场机遇，努力拓品种、提品质、创品牌。坚持 科技赋能，加强技术创新和新赛道布局，深入挖掘传统文化和海派文化精髓，打造兼具文化内涵与科技 魅力的"国货潮品"。坚持数智驱动，实现研、产、销全链智慧升级和绿色低碳、可持续发展。要推动监 管提效，深化制度创新，着力营造优服务、强监管、促发展的产业新生态，充分激发市场活力，释放产 业创新潜能。 第37次上海市市长国际企业家咨询会议将于10月12日在沪举行，主题为"开放、创新、包容——迈向 2030的上海发展战略"。会议指出，咨询会议是上海对外开放的一张闪亮名片，也是全球外企观察上海 的一个重要窗口，要精心组织，通过咨询会议进一步汇聚世界智慧，展示上海开放形象，提振外商投资 信心，扩大科技开放合作。 上海市委副书记、市长龚正今天（9月18日）主持召开市政府常务会议，要求按照市委部署，以更强担 当推动经济运行持续向好，为实现全年目标打下扎 ...

近日，为提振消费，推动老字号企业创新发展，按照商务部2025年"老字号嘉年华"重点活动相关安排， 第三届中华老字号（河南）博览会计划于9月12日至14日在郑州国际会展中心举办。 据悉，本届博览会以"国货潮品 历久弥新"为主题，同期举办"中华老字号数字创新融合发展论坛、中部 六省老字号协同发展论坛、河南省老字号文化创意发展论坛、国货大健康产业创新发展论坛"等平行活 动。 截至目前，已确定将组团参会的省市有山东组团、江西组团、浙江组团、安徽组团、湖南组团、河北组 团、黑龙江组团、山西组团、河南组团。参展企业以中华老字号、地方老字号为重点，兼顾各地国 货"潮品"和特色产品，充分展示老字号文化内涵和品牌企业形象，同期组织非遗技艺展演、"国货潮 品"伴手礼征集评选等系列活动，打造消费体验新场景，带动更多国货"潮品"首发、首秀，共同开拓国 内外市场，满足人民群众对美好生活的向往。 9月12日下午，还将推出"老字号新零售创新发展论坛"，旨在以打通线上线下销售新渠道，解锁老字号 新零售增长密码为核心，届时将重点邀请商务部老字号协同创新中心、各地市商务部门、友好省市老字 号行业协会、连锁商超、MCN机构、渠道电商、商业街区、旅 ...

Group 1 - The core viewpoint highlights the rising trend of domestic "trendy" products, with traditional brands and intangible cultural heritage products gaining popularity among young consumers due to cultural heritage and innovative expression [2][3] - A survey indicates that 85.79% of consumers are willing to pay for domestic products, with nearly half being attracted by "Chinese-style design" [2] - Traditional brands are innovating not only in product offerings but also in consumption scenarios and models, exemplified by a dairy group's "Modern Smart Health Valley" tourism site that combines a smart factory with a recreational space for visitors [2][3] Group 2 - The dairy group reported receiving over 1 million visitors last year, showcasing the effectiveness of immersive experience spaces and the integration of live streaming, AI, and e-commerce [3] - Traditional brands and intangible cultural heritage are exploring consumer potential through scene reconstruction, digital empowerment, cross-industry integration, and community-based operations [3] - The integration of traditional cultural elements into trendy products provides a new presentation form for traditional culture and injects unique cultural connotations for modern consumers [3]

Core Insights - Wu Yizhen, the chairwoman of Meiya Biotechnology Group, transitioned from finance to biotechnology, driven by personal experiences with cancer treatment [1][2] - Meiya Group focuses on autologous stem cells and immune cells, aiming to advance research and applications in the health industry [2] - The company has received strong support from government initiatives, which have facilitated its growth and operational efficiency [2] Group 1: Company Background - Meiya Biotechnology Group was founded in 2012, with its headquarters in Beijing, marking the beginning of its entrepreneurial journey [1] - The company has evolved into a high-tech enterprise centered on cutting-edge biotechnology research and applications [2] - Meiya Group's subsidiary, Beijing Science City Daily Chemical Co., is working on developing its own brand based on biotechnology and green environmental practices [2] Group 2: Industry Context - The biotechnology sector is increasingly recognized for its potential in cancer treatment, moving beyond traditional chemotherapy and radiotherapy to include biological therapies [1] - There is a growing consumer preference for domestic brands, driven by enhanced cultural confidence, which benefits companies like Meiya Group [2] - The government has implemented various supportive policies for Taiwanese entrepreneurs, fostering a conducive environment for cross-strait economic exchanges [3]

Core Insights - The 9th China Time-honored Brand (Shandong) Expo opened in Jinan on June 13, 2023, promoting a dual circulation supply chain model that combines time-honored brands with foreign trade products [1][3][5] - The expo also featured the 2025 Shandong Foreign Trade Quality Shopping Season, focusing on various categories including crafts, gifts, and decorative items [5][7] Company Innovations - Shandong Yangping Food Co., Ltd. introduced new products like pepper beef spicy soup to attract younger consumers, while also exporting health-oriented products to countries like Vietnam, Malaysia, and Singapore [3] - Jinan Yefengsu Food Co., Ltd. launched innovative products such as black five-grain pancakes and quinoa pancakes, incorporating intangible cultural heritage elements to appeal to younger demographics [3] - Jinan Baotu Spring Liquor Co., Ltd. is developing new flavors like rose pineapple and jasmine hawthorn to cater to younger drinking preferences, alongside a low-alcohol product with a 35.8% alcohol content [5] Industry Growth - Shandong province has seen significant growth in its time-honored brands, with 91 national time-honored brands and 255 provincial ones, including 108 companies over a century old [7] - In 2024, Shandong's time-honored brands achieved a revenue of 268 billion RMB, reflecting a year-on-year growth of 6.5% [7]

Core Insights - The rise of domestic products in China, particularly in Shanghai, is driven by their quality, unique design, and cultural significance, making them a key player in fashion consumption and a bridge for international dialogue [1][5][6] - Traditional culture innovation is emerging as a new growth point in consumer spending, with "Chinese-style romance" injecting vitality into consumption upgrades [1][6] Group 1: Domestic Products and Consumer Trends - Domestic trendy toys are gaining popularity, with consumers actively seeking out these products to connect with traditional Chinese culture [1][5] - New Chinese-style clothing is becoming a fashionable choice for both local and international consumers, showcasing a blend of Eastern philosophy and modern aesthetics [1][2] Group 2: Retail Strategies and Consumer Engagement - The "immediate buy and return" policy has enhanced the purchasing desire of overseas consumers, leading to increased interest in promoting new Chinese-style clothing abroad [2] - The establishment of a tax refund store for new Chinese-style clothing has attracted many international customers, with plans for workshops and exhibitions to further educate consumers about the beauty of these products [2] Group 3: Urban Development and Cultural Confidence - The transformation of historical spaces into "national trend laboratories" reflects a shift from isolated successes to a collaborative ecosystem for domestic products [5][6] - Future plans for the Hengfu Historical Preservation Area include creating multiple commercial clusters and a brand center to enhance urban innovative consumption experiences [5][6]

Investment Rating - The report maintains a "Buy" rating for the company, with an expected relative return of over 20% within the next six months [5]. Core Views - The company is experiencing significant pressure on its performance in 2024, with a projected revenue of 56.8 billion yuan, a year-on-year decline of 20.5%, and a net profit of 1.95 billion yuan, down 11.95% year-on-year [1][3]. - The decline in performance is attributed to a weak market environment and rising gold prices, leading to a 24.7% drop in domestic gold jewelry consumption [1]. - The company is focusing on enhancing its market presence through theme store layouts and upgrading retail store images, despite a net decrease in marketing outlets [2][3]. Financial Performance Summary - For 2024, the company expects a revenue of 56.8 billion yuan, with a year-on-year growth rate of -20.5% [4]. - The net profit for 2024 is projected at 1.95 billion yuan, reflecting a decline of 11.95% compared to the previous year [4]. - The company’s net profit margin for 2024 is estimated at 3.4%, an increase of 0.3 percentage points year-on-year [1]. - The fourth quarter of 2024 is expected to show a revenue of 4.21 billion yuan, down 55.1% year-on-year, with a net profit of 170 million yuan, down 30.4% year-on-year [1]. Market Strategy - The company is actively developing new product lines themed around "heritage, celebration, and rebirth," aiming to capture new consumer growth points in the domestic market [3]. - The company plans to optimize its layout through various types of stores, enhancing brand positioning and consumer engagement [3].