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消费放缓 供需失衡 乳企打响B端市场争夺战
Group 1 - The core viewpoint of the articles highlights a significant shift in the dairy industry towards the B2B market, as companies seek new growth opportunities amid a slowdown in consumer demand and supply-demand imbalances [1][3][4] - Huangshi Group has signed a strategic cooperation agreement with Hubei Xiangyuan Food Co., Ltd. to establish a water buffalo milk application research center, leveraging its full industry chain advantages [1] - Major dairy companies like Yili and Mengniu are increasingly focusing on B2B partnerships with leading restaurant brands, showcasing their products and solutions at industry exhibitions [2][3] Group 2 - The dairy industry is experiencing a decline in consumer market growth, with Nielsen data indicating a drop in revenue for 2022 and 2023, prompting companies to pivot towards B2B channels [3][4] - The competition in the B2B market emphasizes product professionalism, customization capabilities, and efficient supply chain services, which are critical for meeting the high demands of B2B clients [4][5] - Companies like Fonterra are restructuring their strategies to focus on B2B nutrition and food service, indicating a broader trend among dairy firms to enhance value through specialized services [3]