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发力出口业务 东风和日产豪掷10亿“二次合资”
Jing Ji Guan Cha Wang· 2025-08-06 11:01
Core Viewpoint - Nissan China and Dongfeng Motor Group are establishing a joint venture in Guangzhou to focus on the export of complete vehicles and auto parts, aiming to leverage existing production capacity and supply chains for overseas markets [2][4]. Group 1: Joint Venture Details - The registered capital of the joint venture is set at RMB 1 billion, with Nissan China contributing RMB 600 million (60% stake) and Dongfeng contributing RMB 400 million (40% stake) [2]. - The joint venture will have a 28-year operational period, with Nissan maintaining control over export vehicle selection and overseas channels, while Dongfeng retains influence over manufacturing and logistics [3][4]. Group 2: Market Context and Performance - Dongfeng Nissan's sales have been declining, with cumulative sales from 2021 to 2024 showing a downward trend: 1.0671 million, 917,300, 723,100, and 631,200 units, representing year-on-year declines of 11.04%, 14.04%, 21.53%, and 12.7% respectively [4]. - The company has an annual production capacity of over 1 million vehicles, but current utilization is only about 43%, leading to excess capacity issues [4]. Group 3: Strategic Implications - The joint venture is seen as a tactical move to convert surplus domestic production into export opportunities, with the first model being a recently launched electric sedan [5][6]. - Analysts suggest that the success of this strategy will depend on the ability to quickly adapt and profit from existing production capabilities while avoiding merely transferring inventory without product upgrades [6].