Core Viewpoint - The article discusses the challenges and struggles faced by DJI Automotive in the intelligent driving sector, highlighting the risks of innovation without adequate validation and the consequences of strategic misalignment with partners [4]. Group 1: Initial Collaboration and Challenges - The collaboration between Chery New Energy and DJI Automotive began positively, with Chery recognizing DJI's technology during the iCAR 03 project [5][6]. - However, the project faced significant issues when DJI delivered a new pure vision driving solution that had not undergone rigorous validation, leading to safety concerns such as frequent false braking [6][7]. - The initial trust between the two companies began to erode due to these quality issues, which were deemed unacceptable in the automotive industry [9][10]. Group 2: Customization Dilemmas - The automotive industry has a zero-tolerance policy for basic functionality issues, and Chery's expectations for stability clashed with DJI's approach of rapid iteration and data-driven development [10][11]. - DJI's decision to push a new pure vision solution was influenced by the desire to minimize development costs by avoiding reliance on customized sensors from car manufacturers [12]. Group 3: Strategic Decisions and Market Dynamics - DJI's focus on development costs stemmed from their experience with the Volkswagen MQB platform, which highlighted the importance of scale in the automotive market [14][15]. - The collaboration with Volkswagen was fraught with challenges, as DJI struggled to meet Volkswagen's stringent requirements while also trying to innovate beyond their initial specifications [15][16]. - The shift in focus towards mid-range projects led to a dilution of technical talent and a misalignment with the evolving demands of the market, resulting in a strategic misstep [24][28]. Group 4: Future Prospects and Strategic Alliances - DJI Automotive, now known as Zhaoyu Technology, may need to pivot towards new technological opportunities, particularly in chip development, to regain competitive advantage [30]. - The recent acquisition by FAW (First Automobile Works) presents a potential pathway for Zhaoyu to leverage established automotive assets and enhance its market position [31][32].