Core Viewpoint - The company emphasizes long-term value creation over short-term marketing gimmicks, focusing on quality and health as its dual engines for growth [1][3][10] Internal Development - The concept of health at the company transcends product safety, evolving into a comprehensive "health view" that encompasses mindset, strategy, and channels, reflecting a commitment to long-termism [3][5] - Initiatives like the "World Health Guardian Day" encourage employee engagement in health-related activities, fostering team cohesion and extending the health philosophy to product development and manufacturing [3][5] External Growth - The company believes that healthy channels are vital for external growth, advocating for deep collaboration between manufacturers and distributors rather than mere control or dependency [5][7] - The chairman highlights the importance of a symbiotic relationship with distributors, focusing on shared growth and overcoming challenges together [7][9] Market Positioning - The company is committed to maintaining high quality rather than competing on price, using its established "World Health Guardian Day" as a platform to reinforce its brand identity [9][10] - By shifting from selling products to providing solutions, the company aims to enhance user experience and build trust among consumers [7][10]