Core Insights - Beihome has established a partnership with Jinjigroup and Yikang Holdings for a project in Nanjing, marking the first implementation of its C2M (Customer to Manufacturer) model in the city [1][5] Group 1: Project Details - The land parcel is located in the core area of Gulou District, Nanjing, acquired by Jinjigroup for a total price of 340 million yuan [5] - The site is a rare low-density residential land in the area, close to Metro Line 3 and Line 7, and surrounded by various commercial and medical resources [5] - Jinjigroup will leverage its 33 years of operational experience in Nanjing for comprehensive project development, while Beihome will utilize big data and AI algorithms to identify customer needs and provide precise product positioning [5][6] Group 2: Market Context - Nanjing's housing market has shown renewed vitality following the release of the "Seven Housing Regulations" earlier this year, leading to a significant increase in residential land transaction amounts in the first half of the year [6] - The collaboration aims to enhance the living experience for residents by focusing on customer needs and quality residential planning [6] Group 3: Company Overview - Beihome, a subsidiary of Beike Group, positions itself as a data-driven residential development service platform rather than a traditional developer [6] - The company has implemented 15 projects across various cities, including Beijing, Shanghai, and Guangzhou, by providing C2M product solutions and integrated marketing services [6]