结合摇一摇有优惠，微信支付还在大会上展示了"次卡"与"组队小活动"的产品能力和表现，支撑商户持续提升用户转化效率。次卡能力通过"免费领取"降低 用户参与门槛，并结合消息提醒功能提升核销率，使活动整体流量效率显著提高；组队活动则利用微信生态的社交关系链，实现用户间的自然传播与裂变。 据微信支付介绍，次卡平均可提升活动核销效率约2倍，而组队活动能够使用户参与数提升约2.7倍，帮助商户在一次曝光后锁定更多未来消费，形成对门店 更长期、可持续的经营支撑。 在商户最关注的复购与留存环节，微信支付今年重点推出了"商家名片"。通过将会员开通、优惠券、门店服务和小程序入口整合至支付凭证页面，商家可在 交易后自然触达用户，形成"离店即可进入私域"的最短链路。本届大会上展示的案例数据显示，有17%的用户在支付后进入商家名片页面，其中48%选择开 通会员，13%进一步跳转小程序完成复购，用户沉淀效果显著提升。 11月18日-20日，"CCFA新消费论坛——2025中国国际零售创新大会"在上海举行。大会期间，微信支付集中展示了过去一年面向零售行业推出的多项数字化 经营能力，并分享了线下零售行业的最新趋势洞察。 微信支付推出摇一摇有优 ...

Core Insights - The "CCFA New Consumption Forum - 2025 China International Retail Innovation Conference" was held in Shanghai, where WeChat Pay showcased its digital operational capabilities for the retail industry and shared insights on the latest trends in offline retail [1] Group 1: Digital Tools and Services - WeChat Pay has focused on "public and private domain refined operations" to enhance tools and services, introducing "Shake for Discounts" as a traffic entry point to improve user reach and operational quality for merchants in a competitive environment [1] - The "Shake for Discounts" feature leverages WeChat Pay's extensive transaction and traffic data to enable precise marketing targeting, significantly increasing actual store conversion rates and covering various retail scenarios [1] Group 2: User Engagement and Retention - WeChat Pay introduced "Next Card" and "Team Activities" to enhance user participation and retention, with Next Card improving activity redemption efficiency by approximately 2 times and Team Activities increasing user participation by about 2.7 times [2] - The "Merchant Card" feature integrates membership activation, coupons, store services, and mini-program access into the payment receipt page, allowing merchants to naturally reach users post-transaction, resulting in 17% of users visiting the Merchant Card page after payment [2] Group 3: Industry Growth Observations - WeChat Pay's offline retail head highlighted that payment serves as a natural connection point between users and merchants, crucial for establishing ongoing business relationships [3] - The company aims to enhance the entire operational path from external reach to in-store conversion and post-visit retention, emphasizing the importance of effective user relationship management as a foundational capability for future growth in the retail sector [3]