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黄金价格高位震荡,细手链、小吊坠等小克重金饰成年轻人首选
Sou Hu Cai Jing· 2025-10-30 10:44
Group 1 - Recent fluctuations in international gold prices have led to a significant rebound around the $4000 mark, prompting new consumer trends in gold consumption [1] - In Beijing, many consumers are actively purchasing gold jewelry such as bracelets and pendants, indicating that recent price volatility has minimal impact on those with rigid demand for wedding products and holiday gifts [3] - The proportion of consumers buying small-weight gold jewelry has noticeably increased due to high price fluctuations, with products like 3 to 5-gram pendants and delicate bracelets becoming popular among young consumers for their aesthetic appeal and cost-effectiveness [5] Group 2 - Sales of trendy and well-designed products have surged, with most young consumers' budgets being under 20,000 yuan, leading to a 15% to 20% month-on-month increase in sales of small-weight products at a Beijing gold store [7] - The recent price volatility has also created opportunities for long-term investment, with many consumers planning to purchase investment-grade gold [9] - Consumers are opting for smaller gold bars, such as 20-gram and 30-gram options, as a way to mitigate risk in their long-term investment choices [11]