上周国际金价大幅回落后，最近围绕4000美元上下震荡。现货黄金消费有哪些新动向？ 而金价接连几天的波动，也让投资者看到了长期配置的机会。在北京一家金店，记者看到不少计划购买 投资金的消费者。 北京消费者：长期的选择，入手20克、30克这种的小克重金条，风险会小一点。 一家黄金门店的负责人告诉记者，金价高位震荡，使得购买小克重金饰的消费者占比明显增加。而设计 感强的小首饰，例如3克至5克的小吊坠、细手链等产品，因兼具美感与性价比成为很多年轻消费者的首 选。 北京某黄金门店负责人 聂建忱：国潮且有设计感的产品近期销量比较多，大部分年轻人的预算在2万元 以内，这个门店小克重的产品销量环比上涨15%至20%。 在北京的多家黄金销售门店，记者看到有不少消费者站在柜台前选购手链、吊坠等金饰。记者观察到， 尽管近期金价剧烈震荡，但对于有购买婚庆产品、节日礼物等刚性需求的消费者来说影响不大。 ...

Core Viewpoint - The article discusses the challenges and strategies faced by a gold shop owner, 雅珊, in the context of rising gold prices and changing consumer behavior, highlighting the impact of market fluctuations on business operations and profitability [7][10][19]. Group 1: Market Trends - Gold prices have increased significantly, from 200 RMB per gram to over 800 RMB per gram, leading to a more cautious consumer purchasing behavior [7][10]. - The current market sees a trend where smaller weight gold products (5g, 10g bars, and 1g gold beans) are more popular among consumers, especially younger buyers who view gold as a form of savings [14][15]. - The rise in gold prices has resulted in a decrease in net profit for gold shops, with estimates indicating a decline of about 30-40% in single-store net profits [11][12]. Group 2: Business Strategies - The owner has adopted a "sell as much as buy back" strategy to maintain cash flow, avoiding excessive inventory due to the high price of gold [14][19]. - To adapt to changing consumer preferences, the shop has increased inventory of smaller weight products and adjusted sales targets to motivate employees [11][14]. - The owner emphasizes the importance of maintaining good customer relationships and has invested in training employees in social media and live streaming to enhance online sales efforts [17][18]. Group 3: Consumer Behavior - There is a noticeable shift in consumer demographics, with more young people purchasing gold, moving away from traditional preferences for platinum or diamonds [15]. - The perception of gold as a valuable asset rather than a luxury item has grown, with consumers more focused on the investment aspect of gold purchases [15][19]. - The rise of female consumers purchasing gold for themselves has been highlighted, indicating a shift in buying behavior [15].