【#金价过山车有人变现近9斤黄金#】#有金店小克重金条卖断货# "小克重的金条已经卖没了，只剩300 克以上的。"2025年12月29日，销售人员面对柜台前挤满的客户，不时重复说明货品情况。西城的刘女 士在此分次购买了20g、100g金条，也有人问完价格直接一次性带走300克、500克。当日19时左右，还 有顾客提着现金购买了160克金条。黄金回收也同样爆火，据销售人员透露，有人预约12月30日回购 4.37千克（合8.74斤）黄金。白银近期交易也迎来有史以来最火时期，近期公司交易规格大多数是1000 克银条和15公斤板料，近两天每天平均卖上百公斤银条。（广东广播电视台） ...

截至12月22日，现货黄金价格在全球交易中首次突破4400美元/盎司关口，2025年以来累计涨幅接近 68%，远超标普500指数17%的同期涨幅，成为2025年表现最亮眼的资产之一。在全球经济不确定性加 剧的背景下，黄金作为"避险之王"的地位愈发稳固。 站在2025年的尾声展望2026，黄金牛市能否延续？央行购金潮是否会因高价而止步？普通投资者又该如 何调整策略？近日，第一财经记者专访了世界黄金协会中国区CEO王立新，深度解析黄金市场的底层逻 辑与未来趋势。 现货黄金价格在2025年首次突破4400美元/盎司，累计涨幅近68%，成为表现最亮眼的资产之一。 展望2026：乐观预期下的关键变量 对于2026年的市场走势，机构投资者普遍持乐观态度。例如，高盛的基准预测下，在央行购金对冲地缘 政治风险和美联储降息的双重驱动下。 世界黄金协会在本月初发表的《2026年全球黄金市场展望》报告中，测算了2026年四种宏观经济情景假 设下的黄金走势。其中，宏观共识情景对应-5%至5%的波动；温和衰退情景对应5%至15%的涨幅；恶 性循环情景对应15%至30%的涨幅；再通胀回归情景对应5%至20%的跌幅。（参考基准为2025年 ...

Group 1 - Recent fluctuations in international gold prices have led to a significant rebound around the $4000 mark, prompting new consumer trends in gold consumption [1] - In Beijing, many consumers are actively purchasing gold jewelry such as bracelets and pendants, indicating that recent price volatility has minimal impact on those with rigid demand for wedding products and holiday gifts [3] - The proportion of consumers buying small-weight gold jewelry has noticeably increased due to high price fluctuations, with products like 3 to 5-gram pendants and delicate bracelets becoming popular among young consumers for their aesthetic appeal and cost-effectiveness [5] Group 2 - Sales of trendy and well-designed products have surged, with most young consumers' budgets being under 20,000 yuan, leading to a 15% to 20% month-on-month increase in sales of small-weight products at a Beijing gold store [7] - The recent price volatility has also created opportunities for long-term investment, with many consumers planning to purchase investment-grade gold [9] - Consumers are opting for smaller gold bars, such as 20-gram and 30-gram options, as a way to mitigate risk in their long-term investment choices [11]

Core Viewpoint - The article discusses the challenges and strategies faced by a gold shop owner, 雅珊, in the context of rising gold prices and changing consumer behavior, highlighting the impact of market fluctuations on business operations and profitability [7][10][19]. Group 1: Market Trends - Gold prices have increased significantly, from 200 RMB per gram to over 800 RMB per gram, leading to a more cautious consumer purchasing behavior [7][10]. - The current market sees a trend where smaller weight gold products (5g, 10g bars, and 1g gold beans) are more popular among consumers, especially younger buyers who view gold as a form of savings [14][15]. - The rise in gold prices has resulted in a decrease in net profit for gold shops, with estimates indicating a decline of about 30-40% in single-store net profits [11][12]. Group 2: Business Strategies - The owner has adopted a "sell as much as buy back" strategy to maintain cash flow, avoiding excessive inventory due to the high price of gold [14][19]. - To adapt to changing consumer preferences, the shop has increased inventory of smaller weight products and adjusted sales targets to motivate employees [11][14]. - The owner emphasizes the importance of maintaining good customer relationships and has invested in training employees in social media and live streaming to enhance online sales efforts [17][18]. Group 3: Consumer Behavior - There is a noticeable shift in consumer demographics, with more young people purchasing gold, moving away from traditional preferences for platinum or diamonds [15]. - The perception of gold as a valuable asset rather than a luxury item has grown, with consumers more focused on the investment aspect of gold purchases [15][19]. - The rise of female consumers purchasing gold for themselves has been highlighted, indicating a shift in buying behavior [15].