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五粮液再度牵手APEC峰会 以“和美之酿”架设亚太合作新桥梁
Xin Hua Cai Jing· 2025-07-02 07:41
Core Points - Wuliangye officially became a "Platinum Sponsor" for the 2025 APEC Business Leaders Summit, marking a seven-year partnership with APEC [2][3] - The APEC Business Leaders Summit is the highest-level summit for APEC economies to discuss important regional matters and promote trade liberalization and economic cooperation [2] - The event aimed to enhance business community awareness of the summit's themes and core issues, fostering deeper cooperation among APEC economies [2] Company Involvement - Wuliangye's Vice Chairman Zhang Yu signed a cooperation agreement with Lee Seong-woo, representing the Korean Chamber of Commerce and Industry, during the promotional event [3] - The company showcased a unique exhibition booth that symbolized cooperation and shared prosperity among APEC economies, highlighting its traditional brewing wisdom and "He Mei Culture" [4] - Wuliangye presented various products, including commemorative gift boxes for APEC events, emphasizing its integration into the APEC community and its contributions to regional development [4] Event Highlights - At the themed dinner "Asia-Pacific Together, Composing a New Chapter," Wuliangye served as the exclusive white liquor partner, facilitating discussions on regional cooperation among guests [5] - Since 2019, Wuliangye has actively participated in APEC events, sharing insights on sustainable development and internationalization, and promoting the brand's global presence [5] - The company aims to continue its role in enhancing the prosperity of the Asia-Pacific region and fostering cultural exchanges through its participation in global platforms [6] Future Engagement - Wuliangye plans to participate in key activities at the 2025 APEC Business Leaders Summit in Gyeongju, South Korea, promoting Chinese culture and contributing to the construction of a shared future in the Asia-Pacific [6]