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伊利股份张晨光:以数字牧场、低碳包装与全程监控,构筑可持续供应链新范式,赢得年轻消费者信任
Xin Lang Zheng Quan· 2025-11-12 11:54
Core Insights - Inner Mongolia Yili Industrial Group emphasizes quality as a core principle, implementing a "three-line standard" quality system that enhances national standards by 50% for management and an additional 20% for internal control [3] - The company has introduced innovative low-carbon products, such as the "Classic Zero Carbon Organic Milk," which is certified by China and the EU, and aims to reduce carbon emissions by 20% compared to conventional farms [3] - Yili's sustainable practices, including the use of sustainable forest-certified materials in packaging, are designed to strengthen brand trust and expand market share among younger consumers [3] Group 1 - Yili has established a comprehensive quality assurance system to safeguard product quality and supply chain safety [3] - Each dairy cow is equipped with an electronic ID for health traceability, and transportation is monitored 24/7 with satellite tracking [3] - The company is committed to supporting China's "3060" carbon neutrality goal through innovation and responsible practices [3]