Core Insights - The core viewpoint of the article highlights the significant growth of the rental market, particularly among younger consumers, and the strategic initiatives taken by Zhima Rental to enhance its operational capabilities and support merchants [2][3][7] Group 1: Market Growth and User Demographics - Zhima Rental platform's annual transaction volume has increased by over 71.6% year-on-year, with users born after 1995 accounting for over 60% of the total user base [2] - The rental market is experiencing a surge in demand driven by the younger generation's preference for experiential consumption [2][7] Group 2: Strategic Initiatives - Zhima Rental announced upgrades to two core capabilities: comprehensive operations and AI-driven management, aimed at supporting merchant business growth [2] - The platform will assist merchants in expanding their traffic pool through joint operations and exposure on various Alibaba platforms and social media [2] - AI products such as customer service agents, operational agents, and risk control agents will be made available to merchants, providing 24/7 online support and automated management capabilities [2] Group 3: Investment and Resource Allocation - Zhima Rental plans to invest 10 billion yuan in resources, including traffic, marketing, and cash incentives, to aid merchants in their operations [3] Group 4: Industry Standards and Development - The first "White Paper on the Healthy Development of the Consumption Rental Industry under the Background of Circular Economy" was released in collaboration with the National Market Supervision Administration Development Research Center [3][7] - The white paper emphasizes the importance of standardization in the rental industry, particularly in areas such as information disclosure, transaction services, and payment services [7] - Zhima Rental has previously issued the "Transaction Management Norms for the Consumer Goods Rental Industry," which will take effect on September 1, addressing key consumer concerns [7]