Core Viewpoint - The company reported a slight decline in revenue and profit for the first half of 2025, but expects steady growth in tissue sales and overall revenue stability due to strategic initiatives in e-commerce and product diversification [1][2] Group 1: Financial Performance - The company achieved revenue of 11.808 billion RMB for the six months ending June 30, 2025, a year-on-year decrease of 0.2% [1] - Profit attributable to equity holders was 1.373 billion RMB, down 2.6% year-on-year, with basic earnings per share at 1.206 RMB [1] - Overall gross profit decreased by approximately 3.2% to about 3.812 billion RMB, with a gross margin of about 32.3%, down from 33.3% in the same period last year [2] Group 2: Market Strategy and Sales Channels - The company benefited from growth in tissue sales and an increase in market share, mitigating the negative impact of intense price competition in the sanitary products industry [1] - E-commerce and new retail sales accounted for approximately 34.4% of total sales, up from 31.8% in the first half of 2024, with sales revenue growing by about 7.9% year-on-year [1] - The company is focusing on diversifying sales channels and enhancing its presence in emerging markets while promoting traditional sales channels [1] Group 3: Product Development and Brand Positioning - The company is actively developing new technologies to enhance product high-end positioning and diversify its product portfolio, responding to increasing consumer demand for personalized and value-added sanitary products [2] - Key high-end products include the "Tianshan Velvet Cotton" sanitary napkin series and the "Q•MO" high-end diaper series, which have maintained strong sales momentum [2] - New product launches, such as the "Cranberry A+" organic cotton sanitary napkin and the "Towards the Wild" high-end tissue series, are expected to improve the sales proportion of high-end products and enhance brand image [2]