全渠道销售
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雀巢中国销售“领头人”正式敲定,将整合咖啡、奶品和糖果电商销售团队,奶品业务也要迎来新负责人
3 6 Ke· 2025-11-25 02:18
在2025年即将步入尾声之际,收入超过400亿的雀巢中国迎来多个新动向。 24日,小食代从业内获悉,雀巢大中华区现任奶品业务负责人王雷,将担任全渠道流通食品零售及电子商务负责人,自12月1日起生效。资料显示,自今 年5月起,她临时承担该职务。据了解,王雷将兼任奶品业务负责人直至另行通知,这意味着该 业务掌门人也将要"上新"。 与此同时,小食代还从业内了解到,自2026年1月1日起咖啡、奶品和糖果业务单元的电商销售团队,将整合为一个电商销售团队,并转入全渠道流通食品 零售与电子商务业务单元,雀巢现任业务总监及咖啡电子商务销售负责人杨荷将担任电子商务负责人一职。 资料显示,在雀巢中国历史沿革中," 全渠道流通食品零售及电子商务负责人"职能源自对相关业务 线下和线上销售的合并,更类似于一个销售负责人岗 位 。而 通过整合电商业务架构,多个相关业务单元的电商销售团队将转向"统一作战",则颇有 "搭班子、整团队"的意味。 下面,小食代就带大家一起来关注下。 12月生效 "根据我们的业务需求,我很高兴地宣布:现任奶品业务负责人王雷,将担任全渠道流通食品零售及电子商务负责人,自2025年12月1日起生效。"小食代 了解到, ...
蓝月亮(6993.HK)双11:传统电商和新兴平台双领跑 品牌实力与潜力强劲
Ge Long Hui· 2025-11-17 01:07
今年双十一收官,蓝月亮以全平台强势战绩进一步验证其在消费大促中的号召力。 在京东平台,蓝月亮一举包揽衣物清洁品类四项关键榜单榜首,包括品牌自营当日与累计榜、POP店铺 当日与累计榜,实现自营与第三方店铺双渠道全面领跑。在唯品会,蓝月亮位居家清日化行业销售 GMV榜单第一(本期及对比数据为指数,并非真实销售额)。 新兴平台战线同样告捷,在抖音平台,蓝月亮拿下家庭清洁品牌榜、衣物清洁品牌榜双榜冠军;在快手 平台,蓝月亮在衣物清洁品牌榜销量领先。 这反映出蓝月亮在传统电商和新兴平台的销售成绩斐然,全渠道协同发力,品牌影响力与产品力在消费 者生活中深度渗透,持续领先同业。。双11的亮眼战绩,也进一步印证了蓝月亮的品牌实力与发展潜力 强劲。 ...
八马茶业双11全渠道销售额再创新高,多品类销量引领行业
Zhong Guo Jin Rong Xin Xi Wang· 2025-11-15 09:20
Core Insights - Eight Horse Tea achieved impressive results during this year's "Double 11" shopping festival, maintaining a strong growth trajectory across multiple platforms and product categories [1][2][10] Performance Highlights - Eight Horse Tea ranked first in sales for tea categories on major platforms like Tmall and JD for two consecutive years, showcasing its leading position in the industry [2] - The company dominated various tea categories, including Oolong tea for 11 years, and achieved first place in Red tea, Tieguanyin, Dahongpao, and Chenpi Gua Pian during this year's event [4] - On JD, Eight Horse Tea also secured first place in Red tea and Tieguanyin categories, reflecting its strong product appeal [6] Multi-Channel Strategy - Eight Horse Tea excelled in local lifestyle platforms, ranking first in tea categories on Meituan, Dazhong Dianping, Douyin, Taobao Flash Sale, and JD Instant Delivery during the "Double 11" event [8] - The company's success is attributed to its ability to understand consumer trends, effectively linking online engagement to offline sales, and driving traffic to over 3,700 Eight Horse chain stores [10] Innovative Retail Model - As the leading tea chain brand in China, Eight Horse Tea has developed a unique "direct sales + franchise" and "online + offline" multi-channel sales system [10] - The introduction of the "City Living Room" model transforms traditional tea stores into comprehensive spaces for product display, cultural experience, and social interaction [11] Cultural Shift in Consumption - The outstanding performance of Eight Horse Tea during "Double 11" reflects a deeper transformation in the Chinese consumer market, with a growing trend towards health-conscious and culturally rich tea consumption [15] - The shift from alcohol-centric social gatherings to tea-centric interactions signifies a change in consumer behavior and lifestyle, positioning Eight Horse Tea favorably for future market competition [15]
八马茶业双11全渠道销售额再创新高,多品类销量第一引领行业
Xin Jing Bao· 2025-11-15 07:07
Core Insights - Eight Horses Tea achieved impressive results during the 2025 Double 11 shopping festival, maintaining a strong growth trajectory and leading in multiple categories across various e-commerce platforms [1][2][3] Group 1: Multi-Category and Multi-Platform Leadership - Eight Horses Tea ranked first in sales across multiple categories on major platforms like Tmall and JD, continuing its dominance in the tea industry [2] - The company has held the top position in Tmall's Oolong tea category for 11 consecutive years and achieved first place in red tea, Tieguanyin, Dahongpao, and Chenpi Gua Pian categories [2] - On JD, Eight Horses Tea also excelled, securing first place in red tea and Tieguanyin categories during the Double 11 event, highlighting its strong consumer appeal [2] Group 2: Breakthroughs in Local Life Platforms - Eight Horses Tea topped the tea category rankings on local life platforms such as Meituan, Dazhong Dianping, Douyin, and Taobao Flash Sale during the Double 11 event [3] - The company's success is attributed to its understanding of consumer trends and effective online-to-offline integration, driving traffic to over 3,700 stores nationwide [3] Group 3: Integrated Channel Development - Eight Horses Tea has established a unique "direct + franchise" and "online + offline" sales system, leveraging its extensive network of over 3,700 stores [4] - The introduction of the "City Reception Hall" model transforms traditional tea shops into comprehensive spaces for product display, cultural experiences, and social interactions [4][6] Group 4: Strong Supply Chain Support - The company is building logistics distribution centers in cities like Shenzhen, Anxi, and Zhengzhou, equipped with "dark warehouses" for 24-hour operations [9] - This supply chain capability allows for efficient order processing, with a maximum daily capacity of 13,000 orders, ensuring next-day delivery for 70% of the country [9] Group 5: Shifts in Consumer Behavior - The outstanding performance of Eight Horses Tea during Double 11 reflects a deeper transformation in the Chinese consumer market towards healthier and culturally rich tea consumption [10][12] - The trend of "meeting over tea" is becoming a new social norm, replacing traditional drinking culture with a focus on health and elegance [12]
高力:香港零售市场呈审慎乐观态势 料今年一线街铺租金上涨约3%
智通财经网· 2025-11-13 11:15
智通财经APP获悉,高力香港研究部及零售顾问主管李婉茵表示,香港零售市场在消费者信心稳定及旅 游业持续复苏的背景下,呈现审慎乐观态势。奢侈品及体验式零售仍是主要驱动力,品牌正加速布局全 渠道销售策略,以应对不断变化的消费行为。预计在香港本地需求稳健及国际访客逐步回归的支持下, 市场将保持稳定增长,一线街铺租金预计今年上涨约3%。 高力最新发布《全球零售:2025年趋势与2026年展望》报告指出,亚太地区正引领全球零售增长与创新 步伐。尽管地缘政治不确定性及关税风险仍存,亚太地区依然在全渠道、社交电商及科技赋能零售领域 保持全球领先,Z世代及快速扩张的中产阶级成为推动电商与实体消费的核心动力。 该报告全面解析全球零售市场如何适应新时代的转型趋势,发现亚太地区以5%的实际零售消费增长率 领跑全球,而欧洲、美国及加拿大仅录得2–3%的温和增长。 ...
宝胜国际(03813)发布前三季度业绩 股东应占溢利1.71亿元 同比减少50.15%
智通财经网· 2025-11-12 08:48
Core Viewpoint - The company reported a decline in revenue and profit for the nine months ending September 30, 2025, primarily due to weak consumer confidence and high industry inventory levels, leading to reduced foot traffic and intense price competition [1] Financial Performance - The company achieved a revenue of 12.903 billion RMB, representing a year-on-year decrease of 7.73% [1] - The profit attributable to shareholders was 171 million RMB, down 50.15% year-on-year [1] Market Conditions - The company continues to face challenges from low consumer confidence and high inventory levels in the industry, resulting in weak customer traffic and severe price competition [1] - The third quarter is noted as a low season for retail, exacerbating the impact of reduced sales scale [1] Strategic Responses - The company is actively implementing dynamic inventory management, strict cost control, and organizational strategy adjustments to mitigate the challenges [1] - Despite the pressures on offline retail channels, the company is enhancing its omnichannel capabilities, with a steady trend in online sales helping to alleviate some of the pressures [1]
八马茶业(06980) - 全球发售
2025-10-19 22:16
八馬茶業股份有限公司 Bama Tea Co., Ltd. (於中華人民共和國註冊成立的股份有限公司) 股份代號 : 6980 全球發售 聯席保薦人、整體協調人、聯席全球協調人、聯席賬簿管理人及聯席牽頭經辦人 重要提示 閣下對本招股章程任何內容如有任何疑問,應尋求獨立專業意見。 Bama Tea Co., Ltd. 八馬茶業股份有限公司 (於中華人民共和國註冊成立的股份有限公司) 全球發售 本招股章程連同本招股章程附錄七「送呈公司註冊處處長及展示文件」一段所述文件,已按香港法例第32章公司(清盤及雜項條文)條例第342C條規定,送交香 港公司註冊處處長登記。香港證券及期貨事務監察委員會及香港公司註冊處處長對本招股章程或上文所提及任何其他文件內容概不負責。 預期發售價將由整體協調人(為其本身及代表包銷商)與本公司於定價日協議釐定。預期定價日為2025年10月24日(星期五)(香港時間)或前後,且無論如何不 遲於2025年10月24日(星期五)中午十二時正(香港時間)。發售價將不高於每股發售股份50.00港元,且目前預期不低於每股發售股份45.00港元。香港發售股 份的申請人可能須於申請時(視乎申請渠道而定)就每 ...
从TOP TOY看我国潮玩行业发展趋势:构建多元化IP矩阵,深化全渠道布局
Shenwan Hongyuan Securities· 2025-10-14 14:44
Investment Rating - The report rates the investment outlook for the toy industry as positive, highlighting the growth potential of TOP TOY as a leading player in the market [3]. Core Insights - TOP TOY, a brand under Miniso, has established a comprehensive integrated platform for the toy industry, achieving significant growth since its inception in 2020. The company has expanded its store count to 293 and increased its self-developed product ratio to 47.2%, resulting in substantial revenue and profit growth [3][4]. - The Chinese toy industry is experiencing rapid growth, with retail sales projected to rise from 207 billion yuan in 2019 to 587 billion yuan in 2024, reflecting a compound annual growth rate (CAGR) of 23.2%. This growth is driven by consumer demand for identity recognition and emotional resonance through products [3][4]. - TOP TOY has built a diverse IP matrix and a robust multi-channel sales strategy, enhancing its competitive advantage. The company has developed 17 proprietary IPs and collaborates with 43 licensed IPs, alongside over 600 external IPs, to strengthen its market presence [3][4]. Summary by Sections Company Performance - TOP TOY has demonstrated strong performance, with revenue increasing from 6.79 billion yuan in 2022 to 19.09 billion yuan in 2024, achieving a record growth rate of 115.3% in 2023. The company turned a profit in 2023 with a net profit of 2.12 billion yuan, and further growth is expected in 2024 [18][21]. - The company's gross margin improved significantly, reaching 32.4% in the first half of 2025, driven by an increase in self-developed products [21][24]. Industry Growth - The global entertainment merchandise industry is expanding, with the market size projected to grow from $44.8 billion in 2019 to $82.2 billion in 2024, and further to $194.8 billion by 2030, indicating a CAGR of 12.9% [35][36]. - The Chinese toy industry is expected to grow rapidly, with retail sales projected to reach 2.133 trillion yuan by 2030, driven by emotional connections and social interactions among consumers [35][36]. IP and Product Strategy - TOP TOY has developed a comprehensive IP matrix, including proprietary, licensed, and external IPs, enhancing its product offerings and market reach. The company has successfully launched popular self-developed IPs, contributing significantly to its revenue [53][57]. - The product matrix includes diverse categories such as figurines, 3D models, and plush toys, with figurines expected to dominate the market share, projected to reach 51.2% by 2030 [43][60]. Sales Channels and Marketing - The company has established a mature multi-channel sales network, with significant contributions from offline distributors and franchisees. Online sales are also growing rapidly, with a notable increase in revenue from e-commerce platforms [66][70]. - TOP TOY employs a comprehensive marketing strategy that includes immersive in-store experiences and online engagement through social media and e-commerce, enhancing customer interaction and brand loyalty [84][90].
国泰海通:给予十月稻田(09676)“增持”评级 目标价15.49港元
智通财经网· 2025-10-09 01:35
Core Viewpoint - The report from Guotai Junan gives a "Buy" rating for October Rice Field (09676), highlighting its strong position as a leading brand in the mid-to-high-end rice market and its potential for continued market share growth [1] Industry Overview - The rice industry is experiencing slow growth but a clear trend towards upgrading, with stable overall demand for kitchen staples like rice despite little change in the domestic population [2] - The market for pre-packaged rice is highly fragmented, with a CR5 of only 14%, indicating significant opportunities for market share expansion [2] Company Performance - The company has demonstrated robust growth, with projected revenues and adjusted net profits of 5.745 billion yuan and 349 million yuan respectively for 2024, reflecting CAGRs of 25.35% and 12.1% from 2020 to 2024 [3] - Revenue breakdown for 2024 includes 4.014 billion yuan from rice, 470 million yuan from grains and beans, and 446 million yuan from other categories, with respective CAGRs of 21%, 6%, and 50% [3] Growth Opportunities - The company is expected to see explosive growth in corn, projected to reach 815 million yuan in 2024, marking the opening of a second growth curve [3] - Future potential in corn includes opportunities for deep processing products such as flavored corn, corn slurry packaging, and corn kernels, leveraging the company's strong multi-channel fulfillment capabilities [3] Channel Strategy - The company has effectively captured online growth opportunities while also strengthening its offline presence, with projected revenues of 3.599 billion yuan from online sales and 2.147 billion yuan from offline sales in 2024 [3] - The company’s ability to adjust its channel strategy has allowed it to capitalize on market trends, with both online and offline channels expected to maintain strong growth moving forward [3]
卡牌产业深度报告:全球娱乐文化轻量级增长引擎
Shanghai Aijian Securities· 2025-09-23 05:40
Investment Rating - The report rates the card industry as "Outperform" [3] Core Insights - The card industry is identified as a "lightweight" growth engine within the global entertainment and cultural sector, integrating entertainment, collection, and culture [3][7] - The unique value logic of trading card games (TCGs) is based on their tactical value and scarcity, distinguishing them from ordinary cards [3][8] - The Chinese trading card market has rapidly grown, becoming the largest globally, with a market size projected to reach RMB 263 billion by 2024, reflecting a compound annual growth rate of 56.6% from 2019 [42][77] Summary by Sections 1. Card Industry Overview - Cards are categorized into game cards and collectible cards, with trading cards being a significant focus due to their strategic gameplay and community engagement [7][9] - Trading cards combine rule-based gameplay, cultural content, social attributes, and collectible aspects, creating a high-engagement player ecosystem [3][8] 2. Market Dynamics - The consumer base for card products is primarily elementary school students, with 70% of offline purchasers falling into this category [35] - The report highlights a strong purchasing habit among consumers, with 42% maintaining stable monthly purchases, indicating high user loyalty [37] 3. Regional Market Analysis - The U.S. market is characterized by a mature event system and a strong player base, while Japan leverages its anime IPs for card development, showcasing unique entertainment and social aspects [42][62] - The Chinese market has evolved from imitation to innovation, with local companies developing unique paths and capturing significant market share [79][81] 4. Business Model and Growth Logic - The card industry's business model is driven by IP, diverse products, and a multi-channel sales approach, with a focus on building an IP matrix and enhancing user engagement through events and online communities [84] - The average direct material cost for trading cards is projected to be RMB 0.25 per pack, with an average selling price of RMB 1.70 per pack, resulting in a gross margin of 71.3% [3]