Core Viewpoint - The actor Yan Xuejing faced backlash for allegedly flaunting wealth after revealing her son's family's income, which she described as "only earning a few hundred thousand" and insufficient to sustain their household. Following the criticism, she issued an apology, expressing discomfort with her own perceived arrogance [1][4][5]. Group 1: Apology and Public Reaction - Yan Xuejing apologized on social media, stating her discomfort with her own attitude and describing the incident as a painful awakening for her [5]. - Her son, Lin Aofei, shared the apology on his social media, acknowledging the criticism and reiterating their regret [4]. - The controversy led to public discussions about Lin Aofei's educational background, specifically regarding false claims about his enrollment in a "Xinjiang class" at the Central Academy of Drama, which the academy denied [4]. Group 2: Brand Impact - Following the backlash, brands associated with Yan Xuejing began to sever ties, with Liaoning Dihua Flavoring Food Company announcing the termination of their endorsement deal with her [4]. - The brand "Tongchu," which she endorsed, is reportedly in discussions with her team regarding contract termination and compensation for losses incurred [4].

Core Viewpoint - The company terminated its endorsement partnership with actress Yan Xuejing for the "Zuo Xiang Yuan" brand due to public backlash over her comments perceived as "showing off wealth" [1] Group 1: Company Actions - The company announced the termination of its endorsement deal with Yan Xuejing effective January 11, following a careful evaluation of public concerns [1] - The company is actively working on updating and removing promotional materials related to Yan Xuejing to present a refreshed brand image to consumers [1] - The company aims to expedite the replacement of existing inventory packaging to quickly reflect the new brand direction [1] Group 2: Impact on Related Brands - Yan Xuejing is also the spokesperson for Tianjin Chaoshi Condiment Brewing Co., Ltd.'s "Tongchu" brand, which has experienced increased product return rates since the controversy [2] - The company is currently in discussions with Yan Xuejing's team regarding contract termination and potential compensation for losses incurred due to the backlash [2] - The company has no immediate plans to seek a new spokesperson following the negative impact on the brand [2] Group 3: Social Media Response - Multiple social media accounts of Yan Xuejing have been restricted from receiving new followers, indicating a significant public reaction to the controversy [3]

Core Viewpoint - The company Liaoning Dihua Flavoring Food Co., Ltd. has officially terminated its endorsement contract with actress Yan Xuejing for the "Zuo Xiang Yuan" brand and related products due to public backlash over her comments perceived as "showing off wealth" [3][5]. Group 1 - The company announced the termination of the endorsement contract effective January 11, following a careful evaluation of the public's concerns and criticisms regarding Yan Xuejing's statements about her son's income [5][6]. - The company is committed to updating and removing related promotional materials as quickly as possible to present a refreshed brand image to consumers [5][6]. - Yan Xuejing's involvement in a "showing off wealth" controversy has also negatively impacted her other endorsement with the brand "Tong Chu," leading to increased product return rates and brand damage [6][7]. Group 2 - The spokesperson for "Tong Chu" indicated that discussions regarding contract termination and compensation with Yan Xuejing's team are ongoing, and they are currently working on new packaging for their products [6][7]. - Following the controversy, multiple social media accounts associated with Yan Xuejing have been restricted from gaining followers [7].

Core Viewpoint - The controversy surrounding Yan Xuejing highlights the disconnect between public figures' perceptions of financial realities and the experiences of ordinary families, leading to significant backlash from the public [1][13][14]. Group 1: Incident Overview - Yan Xuejing's social media accounts were banned from following others after her comments about her son's financial situation went viral, sparking public outrage [1]. - The backlash was intensified by her perceived insensitivity, as many netizens felt her comments reflected a lack of understanding of average income levels [1]. Group 2: Financial Aspects - Yan Xuejing has multiple income sources, including acting, live streaming, and advertising, with her Douyin account having 3.565 million followers [2]. - Estimated advertising rates for her videos range from 7.3 million to 12 million yuan, depending on the video length [2]. Group 3: Business Ventures - Yan Xuejing has established eight associated companies, six of which were dissolved shortly after their formation, indicating a contraction in her investment activities [8]. - Her most recent companies, established in 2024 and 2025, have a registered capital of 50 million yuan each, with only two companies currently operational [8]. Group 4: Brand Impact - Yan Xuejing's recent controversy has directly affected her endorsements, with brands like "Tongchu" and "Zuo Xiang Yuan" facing pressure from consumers regarding her continued association [11]. - The backlash against her endorsements reflects a broader sensitivity among the public regarding the disparity between celebrity lifestyles and everyday financial struggles [14].