Core Insights - Haier Air Conditioning reported a remarkable performance in the first three quarters of the year, with a 31% year-on-year increase in total channel sales, surpassing the annual net revenue target for 2024 within just nine months [1] - The company initiated its Double 11 campaign early, hosting an offline event in Qingdao that engaged nearly a thousand participants in an immersive AI air quality experience [1] Group 1: Product Innovation - Haier has created an "AI Good Air Arena" that integrates sports elements into the air quality experience, aligning with its partnerships with top European football clubs [3] - The air conditioning products are categorized into four AI matrices: - Haier Air Conditioners focus on "AI Health," utilizing technologies like AI human sensing radar to address health concerns related to direct cold air [3] - Casarte Air Conditioners emphasize "AI Comfort," employing advanced airflow technologies to solve uneven temperature distribution issues [5] - Leader Air Conditioners prioritize "AI Energy Saving," implementing features that enhance energy efficiency and reduce electricity costs [7] - Home Central Air Conditioning acts as a "tactical commander," managing whole-house air solutions effectively [9] Group 2: User Experience and Engagement - The Double 11 campaign transformed the purchasing experience from online parameter viewing to real-life testing, allowing users to physically experience the products [10] - Users can test features such as the "Comfort Wind" of Haier's air conditioners, which adjusts airflow based on proximity, and the "Lazy Mode" of Leader's air conditioners, which simplifies operation [10][11] - The Casarte air conditioner features a hidden outlet design that enhances both visual appeal and airflow comfort [10] Group 3: Promotional Strategies - Haier introduced a "11.11 Renewal Double Subsidy" program, offering a 20% subsidy to lower the cost of upgrading to new products [11] - The subsidies can be combined with product advantages, providing additional savings on electricity costs for users who choose specific models [11] - The innovative combination of technology, user experience, and promotional benefits is expected to redefine consumer standards for air conditioning purchases during the Double 11 event [11]