以往选购空调，用户大多只能在屏幕上对比参数，实际风感是否舒适、节能效果如何，往往要等到安装 使用后才知晓。今年双11，海尔空调带来全新体验方式：10月12日晚，在青岛东方影都举办一场"千人 众测运动会"，邀请用户走进"空气赛场"，亲手体验风感、现场测试性能、零距离感受AI科技，为双11 焕新做足准备。 敢让用户做"裁判"，源自海尔持续围绕用户体验创新的底气。1-9月全渠道销量同比增长31%，仅用9个 月时间，全渠道累计净收入已超越2024年全年。在新渠道布局上，海尔空调同样表现亮眼，抖音平台份 额位居第二，快手与拼多多平台份额更登顶第一。此次众测，是海尔将用户体验置于首位的又一次创新 实践。 怕空调直吹着凉？海尔麦浪舒适风空调直接"读懂"呼吸 —— 挂机靠 WiFi 人感避人吹，柜机 Pro 款更用 UWB 雷达盯着胸腔起伏，哪怕睡着后呼吸变缓，风也会悄悄调柔。现场有妈妈抱娃靠近，原本稳定的 风瞬间变柔，离开后又默默回温，像有双"护风的眼"，再也不用提心吊胆。 懒得天天调空调？统帅 AI 懒人新风空调的"懒人键"一按就搞定：AI 全时新风确保随时呼吸新鲜空气， 人走近自动避风吹，长时间无人就会触发关机节能，连 ...

Core Insights - Haier Air Conditioning launched its "Double 11 Renewal Festival" on October 12, showcasing AI innovations and creating an immersive experience for users to validate the technology [1][10] - The company reported a 31% year-on-year increase in total channel sales from January to September, surpassing its projected annual net revenue for 2024 within just nine months [3] - The event emphasized user experience, transforming laboratory technology into practical solutions for consumers [3][10] Product Innovations - The "Kasa Di Ling Guang Ping" air conditioner features an industry-first flat hidden design, minimizing the visibility of air outlets while maintaining airflow, appealing to users focused on home aesthetics [3][6] - The "Tongshuai AI Lazy New Wind Air Conditioner" addresses common user pain points with a "one-click management" feature that automates five AI functions, saving approximately 295 kWh of electricity annually [4][5] - The "Haier Mai Lang Comfortable Wind Air Conditioner" incorporates "AI Eye" technology to track human presence and adjust airflow accordingly, enhancing user comfort and safety [6][10] - The "Haier Nuan Yang Pro Central Air Conditioning" is designed for extreme cold conditions, maintaining heating efficiency at temperatures as low as -35°C while achieving significant energy savings [8] User Engagement - The "thousand-person testing" initiative allows users to personally experience and validate the air conditioning products, shifting the focus from mere specifications to tangible comfort and safety [10] - The event aims to redefine air conditioning consumption by combining technology, user experience, and consumer rights, emphasizing that good air quality should be a palpable experience rather than just data on a specification sheet [10]

【环球网科技综合报道】今年前三季度，海尔空调交出亮眼成绩单：1-9月全渠道销量同比增幅31%，仅用9个月时间，全渠道年累净收入就已超越2024年全 年。 在业绩领跑基础上，海尔空调率先开启双11。10月12日，在青岛举办的"海尔空调双11焕新盛典"上，一场近千人参与的线下众测活动同步启动。用户通过亲 手触摸、亲耳聆听与亲身感受，开启了一场沉浸式的AI好空气体验之旅。 AI 好空气赛场：用科技破解空气难题 步入展区，仿佛置身于一场科技与运动交织的赛场。海尔创新打造"AI好空气赛场"，将足球、乒乓球等竞技元素融入体验场景。这一创意恰好与品牌的体育 布局相呼应——海尔欧洲已与利物浦、巴黎圣日耳曼两大欧洲冠军足球队达成长期合作，更成为中国女排官方合作伙伴。此次海尔将竞技精神融入空气体 验，旨在为用户呈现一种更具参与感的科技互动。 在这个赛场上，海尔旗下4大AI矩阵以创新科技直面各类空气难题： 卡萨帝空调 主打"AI舒适"，如技巧型球员般细腻控风。揽光平隐式空调、星悦空调等产品，借助平隐式送风、舒适分控等技术，打破传统空调冷热不均的舒 适难题。 海尔空调 以"AI健康"为核心，像赛场上的防守主力。麦浪舒适风、小红花聪明 ...