Group 1 - The core viewpoint of the articles highlights the rising popularity of mung bean products in the consumer market, driven by innovative offerings from various brands, particularly during the summer season [1][3]. - The mung bean flavor products, such as the "Mung Bean Sand Explosive Mochi" from the brand Lu Xihe, have gained significant traction on social media platforms, with over 200,000 units sold at a price of 9.9 yuan [1][2]. - The introduction of diverse mung bean products, including mung bean water, mung bean beer, and mung bean lattes, reflects a trend towards modernizing traditional ingredients to appeal to younger consumers [1][3]. Group 2 - The success of mung bean products is attributed to the health-conscious consumer trend, as mung beans are rich in dietary fiber, aligning with the demand for "healthy and natural" food options [3][4]. - Emotional resonance and cultural recognition play a crucial role in attracting consumers, as many associate mung bean dishes with childhood memories, making them more appealing in new formats [4]. - Brands like Yanjing Beer and Luckin Coffee have successfully integrated mung bean flavors into their products, such as mung bean-flavored ale and mung bean lattes, thereby lowering the barrier for consumers to try these new offerings [3][4].