Core Insights - The article highlights the vibrant consumer market in Heze City, driven by innovative consumption activities that leverage local resources and cultural heritage [1][4]. Group 1: Consumer Activities - Juye County organized a market event featuring intangible cultural heritage (ICH) representatives, attracting over 5,000 visitors on the first day and generating sales exceeding 40,000 yuan [4]. - The "2025 Consumption Promotion · Benefit People's Livelihood · Enjoy Shopping in Dingtao" event integrated various sectors such as real estate, cultural tourism, and healthcare, creating a comprehensive consumption experience [6]. Group 2: Community Engagement - Local residents expressed satisfaction with the events, noting the variety of products and significant discounts available, which encouraged purchases [8]. - The events included cultural performances, enhancing the overall experience for attendees and promoting local brands and heritage products [10]. Group 3: Future Initiatives - The Dingtao District Commerce Bureau plans to continue promoting consumption initiatives to enhance local brand visibility and foster a diverse consumer landscape [10].

巨野县居民孙珍芹说："我们几个人都买的这个（绿豆面丸子）丸子，尝了一下特别的好吃，举办的这个活动特别好，进一步了解巨野县非遗好物。" 在非遗集市剪纸摊位前，精美的剪纸作品及其衍生品吸引市民游客驻足询问了解，除了剪纸，罐子汤、辣椒酱、巨野花馍、工笔牡丹画等14项省、市级非遗 项目悉数亮相。传承人现场亮绝活、讲典故，市民边逛边尝，"文化味"与"烟火气"交织。据了解，此次活动为期四天。 近日，巨野县举办"非遗好物消夏惠民季"活动，众多省、市级非遗代表性传承人携带非遗好物走进市集，让市民一边纳凉一边"淘宝"，为暑期文旅市场再添 一把火。 近年来，巨野县利用本地非遗资源、地域文化特色，组织开展暑期市集、夜间直播等多样化非遗促消费系列主题活动，让老手艺化身新场景、新消费。推动 非遗从"展品"变"产品"、从"技艺"变"生意"，既富了传承人，也旺了烟火气。 菏泽市非物质文化遗产剪纸项目传承人常凤灵说："这次政府搭建的平台，人流量大，问的人多，买的人也多，还有很多人要跟我学剪纸。订单也比较多， 更重要的是让更多人了解了剪纸的魅力。这让我们更有信心把这门老手艺传下去。" ...