Core Viewpoint - The company, E-House (02048), announced the acquisition of a majority stake in Leju Holdings, which has been significantly impacted by the downturn in the Chinese real estate market, leading to a substantial decline in its contribution to the group's business [1] Group 1: Acquisition Details - E-House has decided to terminate the contractual arrangement with Beijing Leju due to the latter's diminished operational contribution, particularly in e-commerce and online advertising services [1] - The termination of the agreement is deemed to be in the best interest of the company and its shareholders [1] Group 2: Financial Impact - As of the announcement date, the financial performance of Beijing Leju and its subsidiary, Leju Haofang, will no longer be consolidated into the group's financial results [1] - The cessation of the contract means that Beijing Leju and Leju Haofang are no longer considered as consolidated entities within the group [1] Group 3: Business Operations - The online advertising business and e-commerce operations of Leju have seen a significant reduction, particularly the sales of discount coupons to potential real estate buyers [1] - The online advertising revenue has also decreased substantially, primarily managed by Beijing Jiajv [1]

Core Viewpoint - The company, E-House Enterprise Holdings (02048), announced the acquisition of a majority stake in Leju Holdings Limited, which has been significantly impacted by the downturn in the Chinese real estate industry, leading to a substantial decline in its contribution to the group's business [1] Group 1: Company Actions - The company decided to terminate the contractual arrangement with Beijing Leju, as it no longer serves the best interests of the company and its shareholders due to the declining performance of Leju's online advertising and e-commerce business [1] - As of the announcement date, the contractual arrangement with Beijing Leju has been terminated, resulting in Beijing Leju and Leju Good House no longer being consolidated entities within the group's financial performance [1] Group 2: Business Impact - Leju has significantly halted its e-commerce business related to selling discount coupons to potential real estate buyers, and its online advertising revenue has also decreased substantially [1] - The financial performance of Beijing Leju and Leju Good House will no longer be included in the group's financial results, indicating a strategic shift in the company's operational focus [1]