Core Viewpoint - The upgrade of bank branches is essential for enhancing customer satisfaction and competitiveness, as demonstrated by the launch of the standardized V3.0 manual by Industrial Bank, featuring innovative designs and services tailored to customer needs [1][4]. Group 1: Branch Design and Features - The new branch design includes outdoor resting areas with pet amenities, charging stations for mobile devices, and supportive furniture for elderly customers, creating a more welcoming and humanized environment [1][3]. - The branches feature a smart service area equipped with high-capacity ATMs and self-service counters, facilitating efficient customer transactions [2][3]. - A "shared space" concept allows for flexible furniture arrangements, catering to both individual wealth management and small business meetings, enhancing adaptability and customer engagement [3][4]. Group 2: Customer Engagement and Services - The bank plans to offer courses on mobile banking functionalities and financial literacy, addressing the growing trend of online banking and customer education [2][3]. - The introduction of a "financial consulting studio" aims to provide a private and efficient space for clients to discuss investment strategies, fostering closer interactions between clients and financial advisors [3][4]. - The bank's commitment to community engagement is evident through regular events, such as plant cultivation activities, which attract local residents and enhance the bank's image [2][3]. Group 3: Strategic Goals and Principles - The V3.0 standardization initiative is guided by five core principles: technological empowerment, intelligent efficiency, integrated communication, environmental sustainability, and a bright, welcoming atmosphere [4]. - This initiative represents a systemic shift towards a customer-centric approach, moving from account management to comprehensive customer service, thereby enhancing brand value and operational efficiency [4].