网约车特惠订单

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多地叫停网约车一口价特惠订单
21世纪经济报道· 2025-09-05 11:10
Core Viewpoint - The article discusses the regulatory measures taken by various cities in China to control the pricing behavior of ride-hailing platforms, aiming to balance platform competition and the rights of drivers [1][10]. Regulatory Actions - Multiple cities, including Xi'an, have implemented regulations to suspend low-price marketing behaviors such as "one-price" and "special price" orders since August 19, 2023 [1]. - Similar policies have been adopted in other regions like Guangdong, Henan, and Jiangxi to prevent platforms from forcing drivers to accept low-priced orders [1][10]. Impact on Drivers - Drivers have reported slight income increases since the implementation of these regulations, but overall earnings remain low due to high commission rates taken by platforms [4][5]. - The average daily operating hours for drivers in various cities range from 9.5 to 15 hours, with net monthly incomes for some drivers falling below 4,000 yuan [5][6]. Platform Performance - Despite regulatory challenges, major platforms like Didi have shown strong financial performance, with a core platform transaction volume exceeding 100 billion yuan in Q1 2023 and a 15.9% year-on-year growth in Q2 [10]. - Didi's total transaction volume reached 1,096 billion yuan in Q2, with a significant contribution from its domestic business [10]. Industry Dynamics - The article highlights a shift from aggressive price competition to a focus on service quality as platforms adapt to new regulations [11]. - The need for transparency in pricing algorithms and a balanced negotiation power between platforms and drivers is emphasized as essential for sustainable industry growth [11].