近日，西安市交通运输局发布通知，要求"全面暂停'一口价''特惠单'等低价营销活动，严禁任何形式的 价格欺诈、恶意压价行为"。根据西安此次通知中的表述，叫停"一口价"的原因是出租汽车驾驶员集中 投诉平台采取该方式实施低价营销和恶意竞争。 目前，网约车平台间的竞争已经从拓新客转为挖存量。据交通运输部统计，截至2025年6月30日，全国 共有389家公司取得网约车平台经营许可，较2020年底增加了约175家。与此相比，今年6月，网约车监 管信息交互系统共收到订单信息7.57亿单，在2020年12月，这个数据为8.1亿单。对手增加、单量下降， 平台最简单粗暴又有效的对策就是低价竞争。 西安这种一刀切的办法看似强硬有力，但恐怕无法切中要害，反而可能增添问题的复杂性。南都N视频 记者梳理发现，广东清远、河南开封、江西鹰潭等多地相关部门此前已要求网约车平台严禁强制网约车 司机接"一口价"订单。相比之下，这些地方的做法就显得更加灵活、周全，若能落实得当，将强制与变 相强制都监管到位，就妥善保留了司机与乘客的选择权。 但平台充好人，受伤的却是司机，"一口价"订单虽比普通订单价格低不少，平台抽佣比例却并未相应降 低，自掏腰包给司 ...

Core Viewpoint - The article highlights issues with ride-hailing services where drivers are implementing arbitrary quiz questions as a condition for accepting rides, particularly for low-priced "one-price" orders, indicating a deeper problem with pricing models and driver compensation [1][8][10]. Group 1: Driver Behavior - Drivers are requiring passengers to answer questions or provide codes before accepting rides, with incorrect answers leading to ride cancellations [1][3]. - Many drivers are resorting to these tactics due to low earnings from "one-price" orders, which often do not cover their operational costs [8][10]. - Drivers face penalties for refusing rides, leading them to adopt indirect methods of rejecting low-paying orders [10]. Group 2: Pricing Issues - The low pricing of "one-price" orders is a significant factor, with examples showing drivers earning as little as 2.6 yuan for a 1.79 km ride while needing to travel 5.01 km to pick up passengers [8]. - The current pricing model does not adequately balance operational costs, resulting in drivers being unable to sustain their income [8][13]. - Experts suggest that platforms need to optimize their pricing models to include factors like pickup distance and improve cancellation rules to protect both drivers and passengers [13]. Group 3: Passenger Experience - Passengers often choose "one-price" options for their affordability and to avoid issues like detours or speed limit violations by drivers [10]. - However, the low prices can lead to negative experiences, such as drivers refusing to use air conditioning during hot weather due to cost concerns [8]. Group 4: Regulatory Recommendations - Legal experts indicate that drivers' refusal to accept rides constitutes a breach of contract, allowing passengers to file complaints [8]. - There is a call for regulatory intervention to establish price guidelines and help the industry move away from low-price traps that compromise service quality [13].