年终盘点|网约车这一年：司机谋求打破低价，平台押注Robotaxi和出海 过去一年，网约车行业在持续发展与结构调整中，迎来了供需关系的新阶段。 随着市场逐步从增量步入存量，平台、司机与监管部门共同面对挑战，积极推动价格机制优化、司机权 益保障与服务模式创新。尽管部分司机感受到收入压力，但平台和监管层正在采取积极措施改变低价困 局。此外，出海也成为平台今年的重点。 供需有待平衡 司机端的挑战在于价格。广东网约车司机梁师傅对比了去年和今年的流水，发现有一定落差。"去年每 月还有8000元的流水，今年7000元不到。" 南京的网约车司机俞师傅对比了2025年和2022年的流水数据，她表示2022年每月流水约有15000元，类 似工作强度下2025年每月流水大概在9000元左右。 从整体行业来看，乘客叫车单量仍在保持增长态势，但由于运力供给的增长速度更快，司机竞争激烈， 这使得平均每车每日接单量和司机收入面临一定的分摊压力。当前阶段，网约车市场正从快速扩张期逐 步进入结构优化与效率提升的新阶段。 以部分城市为例，杭州交通数据显示，2025年第三季度日均订单总量为148.61万单(含巡网融合6.3万 单)，日均运输总量 ...

在国内网约车行业进入存量市场时，平台纷纷探索新的赛道，Robotaxi和出海成为重要方向。 过去一年，网约车行业在持续发展与结构调整中，迎来了供需关系的新阶段。 随着市场逐步从增量步入存量，平台、司机与监管部门共同面对挑战，积极推动价格机制优化、司机权 益保障与服务模式创新。尽管部分司机感受到收入压力，但平台和监管层正在采取积极措施改变低价困 局。此外，出海也成为平台今年的重点。 供需有待平衡 司机端的挑战在于价格。广东网约车司机梁师傅对比了去年和今年的流水，发现有一定落差。"去年每 月还有8000元的流水，今年7000元不到。" 他的在线时长并未缩短，这也使得车辆空驶的情况有所增多。同时他观察到低价单也不缺接单的司 机，"1公里1元的单都抢着做。"接下来，梁师傅表示自己有意愿尝试代驾来增加收入。 南京的网约车司机俞师傅对比了2025年和2022年的流水数据，她表示2022年每月流水约有15000元，类 似工作强度下2025年每月流水大概在9000元左右。 从整体行业来看，乘客叫车单量仍在保持增长态势，但由于运力供给的增长速度更快，司机竞争激烈， 这使得平均每车每日接单量和司机收入面临一定的分摊压力。当前阶段 ...

因收费更低，网约车平台推出"一口价"的特惠快车模式，曾备受乘客青睐，但红星新闻记者关注到，今 年以来，已有包括西安、重庆、南京等多地，相继展开对"特惠车""一口价"等打车促销活动的治理。其 中，西安在今年8月发通知称，将全面暂停"一口价""特惠单"等低价营销活动。 为乘客提供实惠的"一口价"打车服务却遭监管部门叫停，这背后是低价竞争所带来的网约车司机和乘客 的现实两难困境。有受访网约车司机告诉红星新闻，"一口价"订单如果再抽佣，有时订单价能低至1元/ 公里，路程越远亏得越多。 而不少乘客也在采访时表示，"一口价"打车后，往往会一路遭到司机抱怨，或要求给付"辛苦费"、增收 空调费、手机充电费；也有乘客直言，打车时诱人的低廉"一口价"，在结算时却无故被涨价。 网约车"一口价"低价竞争引发"司乘两难"困境 图据视觉中国 ① 网约车司机吐槽 车程越远亏越多，费用或低至1元/公里 "网约车'一口价'基本就是不挣钱，短距离订单还行，路程越远司机亏得越多。"在西安开了一年多网约 车的司机刘师傅如是告诉红星新闻。 刘师傅解释称，通常两三公里的短距离订单，"一口价"和正常滴滴特快的收费相差无几，所以对乘客和 司机影响不大；但如 ...

今年以来，各地监管机构陆续发布通知，推进对"一口价"订单的规范管理。 11月19日，重庆市交通运输委联合多部门召开全市网约车平台依法合规经营工作部署会。会议要求，各平台公司新增"一口价""特惠单"等 低价促销活动，应向交通运输、市场监管部门报备，严格禁止各类价格欺骗和恶意压价行为。对现存已开展实施的"一口价""特惠单"等低 价促销活动立即开展清理，不得以低于成本的价格运营扰乱正常市场秩序。 8月西安市交通运输局发布了规范网约车平台经营价格行为的通知，提及将全面暂停"一口价""特惠单"等低价营销活动，严禁任何形式的价 格欺诈、恶意压价行为。 7月，宁波召开了网约车平台座谈会，要求各平台严格遵守相关法律法规和行业自律规定，杜绝恶意无序低价竞争，共同营造公平竞争的市 场。 王林表示，以宁波为例，7月座谈会举办后当地的网约车市场逐步取消了"一口价"的选项了。这一举措也让当地的网约车价格略微上调。 网约车司机的权益保障持续受到关注。 继抽成问题引起重视后，"一口价"模式在今年也受到关注，近期多地对低价促销活动开展了治理。 "一口价"的两面性 "一口价"与快车的动态计费模式对应，是指平台根据大数据计算，在乘客确定起终点后 ...

2025.11. 29 本文字数：2071，阅读时长大约4分钟 作者 | 第一财 经 陆涵之 网约车司机的权益保障持续受到关注。 继抽成问题引起重视后，"一口价"模式在今年也受到关注，近期多地对低价促销活动开展了治理。 "一口价"与快车的动态计费模式对应，是指平台根据大数据计算，在乘客确定起终点后给出该订单的实际支付金额，这一模式的优势是消费者能够感受 到确定性。业内人士王林（化名）对第一财经记者表示，"一口价"模式确实受到消费者的青睐。 11月19日，重庆市交通运输委联合多部门召开全市网约车平台依法合规经营工作部署会。会议要求，各平台公司新增"一口价""特惠单"等低价促销活 动，应向交通运输、市场监管部门报备，严格禁止各类价格欺骗和恶意压价行为。对现存已开展实施的"一口价""特惠单"等低价促销活动立即开展清理， 不得以低于成本的价格运营扰乱正常市场秩序。 8月西安市交通运输局发布了规范网约车平台经营价格行为的通知，提及将全面暂停"一口价""特惠单"等低价营销活动，严禁任何形式的价格欺诈、恶意 压价行为。 7月，宁波召开了网约车平台座谈会，要求各平台严格遵守相关法律法规和行业自律规定，杜绝恶意无序低价竞争，共 ...

Core Viewpoint - The rights and interests of ride-hailing drivers are increasingly under scrutiny, particularly regarding the "fixed price" model and its impact on driver income and market order [1][2][5]. Group 1: Fixed Price Model - The "fixed price" model, which provides consumers with price certainty, has received positive feedback from passengers but negative responses from drivers due to lower earnings and unpredictable operational conditions [3][4]. - Regulatory bodies have begun to implement measures to manage the "fixed price" model, requiring platforms to report low-price promotional activities and prohibiting operations below cost to maintain market order [4][5]. - Complaints from drivers indicate that the "fixed price" and "special offer" orders often lead to a situation where drivers earn less than their operational costs, contributing to a perception of unfair compensation [5][6]. Group 2: Price Decline Challenges - The controversy surrounding the "fixed price" model is linked to a general decline in fare prices, with drivers reporting that "fixed price" orders are often lower than those from dynamic pricing models [6][7]. - Factors contributing to the price decline include market saturation, increased driver supply, and the shift from a growth market to a mature market, leading to reduced subsidies from platforms [7][8]. - The competitive landscape is characterized by price wars, driven by the need for platforms to differentiate themselves in a limited growth environment, which has further exacerbated the issue of low pricing [7][8]. Group 3: Regulatory and Market Implications - The cancellation of the "fixed price" model may lead to short-term increases in travel costs and reduced order volumes for platforms, but it is expected to encourage a shift towards service quality competition in the long run [8]. - To address low-price competition, a multi-faceted approach is recommended, including establishing transparent pricing mechanisms, encouraging service innovation, and optimizing regulatory frameworks to support driver rights [8].

Core Viewpoint - The article discusses the regulatory measures taken by various cities in China to control the pricing behavior of ride-hailing platforms, aiming to balance platform competition and the rights of drivers [1][10]. Regulatory Actions - Multiple cities, including Xi'an, have implemented regulations to suspend low-price marketing behaviors such as "one-price" and "special price" orders since August 19, 2023 [1]. - Similar policies have been adopted in other regions like Guangdong, Henan, and Jiangxi to prevent platforms from forcing drivers to accept low-priced orders [1][10]. Impact on Drivers - Drivers have reported slight income increases since the implementation of these regulations, but overall earnings remain low due to high commission rates taken by platforms [4][5]. - The average daily operating hours for drivers in various cities range from 9.5 to 15 hours, with net monthly incomes for some drivers falling below 4,000 yuan [5][6]. Platform Performance - Despite regulatory challenges, major platforms like Didi have shown strong financial performance, with a core platform transaction volume exceeding 100 billion yuan in Q1 2023 and a 15.9% year-on-year growth in Q2 [10]. - Didi's total transaction volume reached 1,096 billion yuan in Q2, with a significant contribution from its domestic business [10]. Industry Dynamics - The article highlights a shift from aggressive price competition to a focus on service quality as platforms adapt to new regulations [11]. - The need for transparency in pricing algorithms and a balanced negotiation power between platforms and drivers is emphasized as essential for sustainable industry growth [11].

Core Viewpoint - The ongoing price war in the ride-hailing industry is creating significant pressure on both drivers and traditional taxi services, leading to a complex situation where no party seems to benefit [1][8][9] Group 1: Industry Challenges - Ride-hailing platforms are engaged in a price war, resulting in low earnings for drivers, with some reporting monthly incomes as low as 4,000 yuan after expenses [2][7] - Drivers are facing high commission rates, with reports of platforms taking up to 60% of fares, severely impacting their take-home pay [2][3] - The introduction of regulations in cities like Xi'an to ban low-price promotions has sparked backlash from consumers who feel it will increase their costs [4][8] Group 2: Consumer Impact - Consumers are expressing dissatisfaction with the rising costs of traditional taxis compared to ride-hailing services, which are perceived as more affordable [4][5] - The price disparity between ride-hailing and taxi services is significant, with taxi fares being approximately 10 yuan more for a 10-kilometer trip [4][5] - Many consumers are frustrated with the service quality of ride-hailing, citing issues such as unclean vehicles and unhelpful drivers [8][9] Group 3: Future Outlook - Experts suggest that the ride-hailing industry is still in its early competitive phase, with many platforms relying on aggressive pricing strategies that may not be sustainable long-term [9] - The potential for market consolidation is high, as smaller platforms may struggle to survive against larger competitors, leading to a more regulated and service-oriented industry in the future [9]

Core Viewpoint - The recent notification from Xi'an's Transportation Bureau aims to suspend low-price marketing activities like "one-price" offers to combat price fraud and malicious competition among ride-hailing platforms [1][2]. Group 1: Industry Context - The competition among ride-hailing platforms has shifted from acquiring new customers to competing for existing ones, with 389 companies now holding operating licenses as of June 30, 2025, an increase of approximately 175 since the end of 2020 [1]. - The number of ride-hailing orders decreased from 8.1 billion in December 2020 to 7.57 billion in June 2023, indicating a decline in demand despite the increase in competition [1]. Group 2: Driver Impact - Drivers are often forced to accept unfair conditions, with the average daily order volume in Taiyuan being less than 12 and an empty driving rate of 53%, leading to daily earnings of less than 160 yuan [2]. - The saturation of the ride-hailing market has resulted in declining incomes for drivers, particularly in smaller cities, where the bargaining power of drivers has diminished as more choose to work full-time [2]. Group 3: Regulatory Measures - The outright ban on "one-price" offers may not effectively address the underlying issues, as platforms can still impose high commission rates and engage in opaque billing practices [2][3]. - Other regions, such as Guangdong and Sichuan, have adopted more flexible approaches to regulate ride-hailing platforms, focusing on transparency in commission rates and addressing driver concerns through comprehensive governance [3].

Core Viewpoint - The article highlights issues with ride-hailing services where drivers are implementing arbitrary quiz questions as a condition for accepting rides, particularly for low-priced "one-price" orders, indicating a deeper problem with pricing models and driver compensation [1][8][10]. Group 1: Driver Behavior - Drivers are requiring passengers to answer questions or provide codes before accepting rides, with incorrect answers leading to ride cancellations [1][3]. - Many drivers are resorting to these tactics due to low earnings from "one-price" orders, which often do not cover their operational costs [8][10]. - Drivers face penalties for refusing rides, leading them to adopt indirect methods of rejecting low-paying orders [10]. Group 2: Pricing Issues - The low pricing of "one-price" orders is a significant factor, with examples showing drivers earning as little as 2.6 yuan for a 1.79 km ride while needing to travel 5.01 km to pick up passengers [8]. - The current pricing model does not adequately balance operational costs, resulting in drivers being unable to sustain their income [8][13]. - Experts suggest that platforms need to optimize their pricing models to include factors like pickup distance and improve cancellation rules to protect both drivers and passengers [13]. Group 3: Passenger Experience - Passengers often choose "one-price" options for their affordability and to avoid issues like detours or speed limit violations by drivers [10]. - However, the low prices can lead to negative experiences, such as drivers refusing to use air conditioning during hot weather due to cost concerns [8]. Group 4: Regulatory Recommendations - Legal experts indicate that drivers' refusal to accept rides constitutes a breach of contract, allowing passengers to file complaints [8]. - There is a call for regulatory intervention to establish price guidelines and help the industry move away from low-price traps that compromise service quality [13].