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多地叫停网约车“一口价”
Guan Cha Zhe Wang· 2025-10-11 12:05
多地暂停网约车"一口价"等低价营销行为。 近日,陕西西安等地出台政策,全面暂停网约车"一口价"等低价营销行为,严禁任何形式的价格欺诈和恶意压价。而在此前,江西鹰 潭、河南开封、广东清远等多地也相继出台类似政策,禁止平台以"一口价"模式强制司机接单,治理无序低价竞争行为。一些通知指 出,这类订单扰乱了市场秩序,侵害了从业人员权益。 相关文件 所谓"一口价"订单,是指乘客设定目的地后,系统依据预估里程、时长及实时路况等因素生成固定结算价格,即便出现堵车或路线变 更,乘客仍按初始价格付费。该模式因价格低廉、费用可控,对乘客具有较强吸引力,曾是网约车平台抢占市场份额的重要手段,能在 短期内刺激打车需求增长。 有利也有弊,这种模式也给司机群体带来了一些显著困扰。不少司机反映,"一口价"订单的单价普遍低于正常订单,且不计算跑单时长 费,导致"接单量增多但收入未增"的怪象。在拥堵路段或路线调整时,司机实际运营成本上升,但收入却无法相应增加,劳动权益难以 得到保障。 对于当前市场对一口价的争议,国际智能运载科技协会秘书长、黄河科技学院客座教授张翔对观察者网表示,"一口价"订单让司机看起 来订单变多了,但是挣的钱没有增加,却使 ...
多地叫停网约车一口价特惠订单
21世纪经济报道· 2025-09-05 11:10
Core Viewpoint - The article discusses the regulatory measures taken by various cities in China to control the pricing behavior of ride-hailing platforms, aiming to balance platform competition and the rights of drivers [1][10]. Regulatory Actions - Multiple cities, including Xi'an, have implemented regulations to suspend low-price marketing behaviors such as "one-price" and "special price" orders since August 19, 2023 [1]. - Similar policies have been adopted in other regions like Guangdong, Henan, and Jiangxi to prevent platforms from forcing drivers to accept low-priced orders [1][10]. Impact on Drivers - Drivers have reported slight income increases since the implementation of these regulations, but overall earnings remain low due to high commission rates taken by platforms [4][5]. - The average daily operating hours for drivers in various cities range from 9.5 to 15 hours, with net monthly incomes for some drivers falling below 4,000 yuan [5][6]. Platform Performance - Despite regulatory challenges, major platforms like Didi have shown strong financial performance, with a core platform transaction volume exceeding 100 billion yuan in Q1 2023 and a 15.9% year-on-year growth in Q2 [10]. - Didi's total transaction volume reached 1,096 billion yuan in Q2, with a significant contribution from its domestic business [10]. Industry Dynamics - The article highlights a shift from aggressive price competition to a focus on service quality as platforms adapt to new regulations [11]. - The need for transparency in pricing algorithms and a balanced negotiation power between platforms and drivers is emphasized as essential for sustainable industry growth [11].
为什么“禁止网约车一口价”既伤乘客,也伤司机?
Feng Huang Wang· 2025-08-26 10:27
Core Viewpoint - The income of ride-hailing drivers is ultimately determined by the income of individuals in other industries, while the pricing of ride-hailing services is dictated by market supply and demand rather than the drivers' labor input [1][12]. Regulatory Actions - Recently, Xi'an has banned "fixed-price" and "discount orders" in the ride-hailing market, effective from August 19, due to complaints from taxi drivers about unfair competition and disruption of market order [2]. - Other regions, including Jiangxi, Zhejiang, Henan, and Guangdong, have also taken steps to curb low-price competition to protect drivers' rights [2]. - Xi'an's decision is notable for its comprehensive ban on these pricing strategies, which is rare compared to other regions that have only issued warnings [2]. Market Dynamics - The ride-hailing market has been characterized by various "chaotic phenomena," but outright banning fixed-price orders is not seen as a viable solution [3]. - The term "involution" has been misused in discussions about competition, where low-price competition is often labeled as involution, obscuring the real issues [4][5]. - Low prices can lead to market expansion and are often a result of technological advancements and business model innovations [6][8]. Consumer and Driver Impact - Banning fixed-price orders may negatively impact both passengers and drivers, as passengers would face higher costs and reduced choices [9][10]. - The demand for ride-hailing services may decrease if prices rise, which could ultimately harm drivers' earnings despite higher fares [11]. - There is a divide among drivers regarding fixed-price orders, with some preferring them for their efficiency and others opposing them due to perceived lower earnings [11][17]. Regulatory Perspective - Current regulatory approaches often view the ride-hailing market as an extension of the traditional taxi market, which fails to recognize the distinct nature of ride-hailing services [14][15]. - The ride-hailing market operates on a two-sided platform model, where increased participation from both drivers and passengers leads to lower costs and prices, a dynamic not present in traditional taxi services [15][16]. - The existence of fixed-price orders is seen as a necessary feature of the ride-hailing market, providing efficiency and certainty for consumers [16]. Future Considerations - The recent reduction in commission rates by several ride-hailing platforms indicates a potential for improved earnings for drivers if regulatory burdens are eased [17]. - The inconsistency and variability of regulations across regions complicate operational efficiency for ride-hailing platforms, suggesting that a shift in regulatory thinking may be necessary for the industry's growth [17].
为什么禁止网约车“一口价”既伤乘客,也伤司机?
Hu Xiu· 2025-08-26 01:52
Core Viewpoint - The recent ban on "fixed price" and "discount orders" for ride-hailing services in Xi'an aims to address complaints from taxi drivers about unfair competition and to protect their rights, but it may have negative implications for both passengers and drivers [1][2][11][26]. Group 1: Regulatory Actions - Xi'an's transportation authority has mandated a complete suspension of low-price marketing activities starting from August 19, 2023, due to complaints from taxi drivers about unfair competition [1][2]. - Other cities, including Jiangxi, Zhejiang, Henan, and Guangdong, have also taken steps to curb low-price competition in the ride-hailing market [2]. - Xi'an's high density of ride-hailing drivers positions it as a potential trendsetter for similar regulatory actions in other regions [2]. Group 2: Market Dynamics - The ride-hailing market has seen significant price reductions, which have attracted more passengers, indicating that lower prices can lead to market expansion rather than "involution" [6][11][20]. - The existence of various pricing options in ride-hailing apps provides consumers with a wide range of choices, which was not available in traditional taxi services [9][12]. - The decline in ride-hailing prices is a key factor in the increasing number of users, suggesting that banning low-price options could harm overall demand [10][11]. Group 3: Driver Perspectives - There is a divide among drivers regarding "fixed price" orders; while some dislike them, many part-time drivers appreciate the volume of orders they provide [15][16]. - A full-time driver highlighted that the income of ride-hailing drivers is influenced more by the overall market demand than by individual pricing strategies [17]. - The argument against banning "fixed price" orders is that it could lead to reduced demand and fewer rides, ultimately harming drivers' earnings [13][15][26]. Group 4: Regulatory Implications - The current regulatory approach may be outdated, treating the ride-hailing market as an extension of the traditional taxi system, which overlooks the unique dynamics of the platform economy [19][20]. - The efficiency of "fixed price" orders benefits both passengers and drivers by reducing disputes and optimizing service delivery [24]. - A shift in regulatory thinking is necessary to better align with the realities of the ride-hailing market and to avoid unintended consequences from blanket bans on pricing strategies [26].
一刀切叫停网约车“一口价”,无法切中要害
Nan Fang Du Shi Bao· 2025-08-20 22:59
Core Viewpoint - The recent notification from Xi'an's Transportation Bureau aims to suspend low-price marketing activities like "one-price" offers to combat price fraud and malicious competition among ride-hailing platforms [1][2]. Group 1: Industry Context - The competition among ride-hailing platforms has shifted from acquiring new customers to competing for existing ones, with 389 companies now holding operating licenses as of June 30, 2025, an increase of approximately 175 since the end of 2020 [1]. - The number of ride-hailing orders decreased from 8.1 billion in December 2020 to 7.57 billion in June 2023, indicating a decline in demand despite the increase in competition [1]. Group 2: Driver Impact - Drivers are often forced to accept unfair conditions, with the average daily order volume in Taiyuan being less than 12 and an empty driving rate of 53%, leading to daily earnings of less than 160 yuan [2]. - The saturation of the ride-hailing market has resulted in declining incomes for drivers, particularly in smaller cities, where the bargaining power of drivers has diminished as more choose to work full-time [2]. Group 3: Regulatory Measures - The outright ban on "one-price" offers may not effectively address the underlying issues, as platforms can still impose high commission rates and engage in opaque billing practices [2][3]. - Other regions, such as Guangdong and Sichuan, have adopted more flexible approaches to regulate ride-hailing platforms, focusing on transparency in commission rates and addressing driver concerns through comprehensive governance [3].