Core Viewpoint - The establishment of the Yunnan Luoping Specialty Agricultural Products Selection Center in Shanghai represents a significant step in deepening cooperation between Shanghai and Yunnan, promoting rural revitalization, and enhancing the sales channels for Luoping's agricultural products [1][3][4] Group 1: Center Establishment and Purpose - The center's opening is a practical implementation of the collaboration between Shanghai and Yunnan, aimed at facilitating rural revitalization and increasing farmers' income through consumer assistance [1][3] - The center provides a stable offline sales platform for Luoping's specialty agricultural products in Shanghai, allowing local residents easy access to high-quality products from Yunnan [3] Group 2: Product Offerings and Sales Model - The center features over 20 types of Luoping specialty products, including geographical indication certified Luoping small yellow ginger, high-quality rapeseed oil, and traditional ethnic foods, all showcasing the ecological essence of Yunnan [3] - A multi-dimensional operational model is adopted, combining offline experiences, online ordering, and bulk purchasing, which reduces intermediaries and ensures farmers' profits while providing fresh products to consumers [3] Group 3: Community Engagement and Benefits - The center conducts community welfare activities, offering free health experiences related to ginger products for the elderly, further enhancing community engagement [3] - The establishment of the center not only broadens the sales channels for Luoping's agricultural products in Shanghai but also creates new opportunities for farmers' income and agricultural industrialization [3][4]

Core Insights - The small yellow ginger industry in Luoping County, Qujing City, Yunnan Province, is experiencing significant growth in international trade, with export revenue reaching 93.77 million yuan in 2024, a year-on-year increase of 102.6% [1][3] - The integration of geographical indications and digital economy is driving the transformation and upgrading of traditional agriculture in the region [1][5] Industry Overview - Luoping County is a major production area for ginger in China, with a planting area of 235,000 acres and a total output of 500,000 tons in 2024, contributing to an agricultural output value of 1 billion yuan and a processing output value of 2 billion yuan [4] - The county has established a complete industrial chain covering planting, storage, processing, and sales, with 10 leading enterprises and 98 farmer cooperatives [4] Export Performance - The leading local enterprise, Yunnan Luoping Dingtai Food Development Co., Ltd., achieved an export volume of 85.06 million yuan in 2024, accounting for a significant portion of the county's total exports [3] - The products are exported to 43 countries and regions, including Spain, Dubai, Russia, Malaysia, Singapore, and the United States, with increasing brand influence and added value [3][4] Digital Transformation - The Luoping Small Yellow Ginger Digital Economy Industrial Park, with an investment of 241 million yuan, was inaugurated in October 2024, providing modern support for ginger exports [5][7] - The e-commerce operation center within the industrial park has served 103 enterprises and facilitated cross-border e-commerce, enhancing international market expansion [7] International Market Expansion - Luoping County has implemented various internationalization strategies, including entering the ASEAN market and establishing a promotion center in Thailand [8] - The county is leveraging the "Belt and Road" initiative and RCEP policy benefits to apply for agricultural export tax rebates and green channel support [8] Quality Assurance and Technological Support - In 2024, Luoping County invested 3.9 million yuan in a soil fumigation project to combat ginger diseases and established the "Luoping Ginger Research Institute" in collaboration with Yunnan Agricultural Academy [10] - Research initiatives include extracting active components from small yellow ginger for health applications, with trial fields showing an average yield increase of 15% [10]