Core Insights - The report highlights the evolving trends in corporate procurement for the Mid-Autumn Festival, indicating a shift from standardized offerings to more refined operations, with over 70% of procurement personnel seeking a balance between historical data and established plans [1][4] - The emotional connection of Mid-Autumn benefits is increasingly significant, with over 80% of employees believing that these benefits enhance their sense of belonging to the company [4][5] - The procurement landscape is characterized by a diverse range of preferences, with 55.4% of employees prioritizing practicality, while 36.8% seek novelty in products, and 32.4% desire a blend of quality and emotional recognition [5][6] Procurement Trends - Over 70% of procurement personnel prefer including electronic vouchers in their benefits offerings, reflecting a trend towards practical and flexible solutions [1][4] - The report indicates that 49% of procurement personnel focus on direct purchasing prices, while 39% are concerned about hidden costs associated with ineffective benefits [7][8] - The procurement process is increasingly influenced by regional cultural preferences, with variations in product choices across different provinces [5][6] Supplier and Platform Dynamics - JD's corporate business is recognized for its efficient supply chain and advanced procurement technology, making it a preferred platform for both procurement personnel and employees [2][9] - The platform has gained significant trust among corporate users, with over 800,000 active enterprise clients, including more than 90% of the world's top 500 companies [9] - Quality issues are a concern for nearly 40% of procurement personnel when sourcing from platforms other than JD, highlighting the importance of product quality and service reliability [8][9] Future Outlook - JD's corporate business aims to leverage its product resources and supply chain capabilities to provide comprehensive procurement solutions, enhancing cost efficiency and supporting high-quality development in the domestic consumption market [9]