Core Insights - The report highlights the evolving trends in corporate procurement for the Mid-Autumn Festival, indicating a shift from standardized offerings to more refined operations, with over 70% of procurement personnel seeking a balance between historical data and established plans [1][4] - The emotional connection of Mid-Autumn benefits is increasingly significant, with over 80% of employees believing that these benefits enhance their sense of belonging to the company [4][5] - The procurement landscape is characterized by a diverse range of preferences, with 55.4% of employees prioritizing practicality, while 36.8% seek novelty in products, and 32.4% desire a blend of quality and emotional recognition [5][6] Procurement Trends - Over 70% of procurement personnel prefer including electronic vouchers in their benefits offerings, reflecting a trend towards practical and flexible solutions [1][4] - The report indicates that 49% of procurement personnel focus on direct purchasing prices, while 39% are concerned about hidden costs associated with ineffective benefits [7][8] - The procurement process is increasingly influenced by regional cultural preferences, with variations in product choices across different provinces [5][6] Supplier and Platform Dynamics - JD's corporate business is recognized for its efficient supply chain and advanced procurement technology, making it a preferred platform for both procurement personnel and employees [2][9] - The platform has gained significant trust among corporate users, with over 800,000 active enterprise clients, including more than 90% of the world's top 500 companies [9] - Quality issues are a concern for nearly 40% of procurement personnel when sourcing from platforms other than JD, highlighting the importance of product quality and service reliability [8][9] Future Outlook - JD's corporate business aims to leverage its product resources and supply chain capabilities to provide comprehensive procurement solutions, enhancing cost efficiency and supporting high-quality development in the domestic consumption market [9]

Core Insights - The report highlights the evolving nature of corporate Mid-Autumn Festival welfare procurement, moving from standardized offerings to more refined operations, with over 70% of procurement personnel seeking a balance between historical data and established plans [1][2] - The emotional connection of Mid-Autumn welfare is increasingly significant, with over 80% of employees believing that such benefits enhance their sense of belonging to the company [2][3] Procurement Trends - Over 55% of employees prioritize practical needs in welfare selection, while procurement personnel are introducing diverse categories such as health, digital, and household cleaning products [2][3] - 43% of procurement personnel express concerns about the homogenization of welfare offerings, and 42% face challenges in catering to diverse employee preferences [2][3] Regional Preferences - Regional cultural influences shape welfare preferences, with variations such as "southern gift cards and northern grains" and "eastern diversity versus western tradition" [3][4] - In Guangdong, gift cards are the preferred choice, while in Heilongjiang, traditional food items dominate, reflecting local customs [3][4] Cost Management - Cost control is a key consideration in welfare procurement, with 49% of procurement personnel focusing on direct purchase prices and 39% concerned about hidden costs from ineffective welfare [5][6] - The integration of digital tools by companies like JD.com enhances procurement efficiency and reduces costs, with 63% of procurement personnel indicating a need for multi-address ordering [5][6] Quality Concerns - Nearly 40% of procurement personnel report issues with product quality when sourcing from platforms other than JD.com, highlighting the importance of quality alongside price in procurement decisions [6][7] - JD.com emphasizes the selection of quality products, with over 10 million SKUs available, gaining trust from corporate clients [6][7] Platform Preference - JD.com has emerged as the preferred online platform for corporate welfare procurement, with its selection rate exceeding that of other platforms by more than double [7] - The company has served over 8 million active corporate clients, including over 90% of Fortune 500 companies in China, showcasing its extensive reach and reliability [7]