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重生的TA | 坚持供海外!中国羊绒老板:要守约,宁亏钱,不丢脸!
新浪财经· 2025-06-02 00:56
Core Viewpoint - The article discusses the challenges faced by the Inner Mongolia Pinyangyang Group due to tariffs affecting their exports to the U.S. market, and the strategic decisions made by the company's general manager, Lv Pin, to navigate these difficulties [2][4]. Group 1: Strategic Decisions - Lv Pin proposed three decisive strategies in response to the tariff situation: "cut," "shrink," and "adjust" [2]. - The first strategy involved significantly reducing shipments to the U.S. market while maintaining a small portion to preserve market share and credibility [4]. - The second strategy focused on extending production cycles, managing inventory levels, and prioritizing shipments based on product profitability [6]. - The third strategy aimed to shift market focus towards Europe and Russia, seeking alternative markets in light of the challenges in the U.S. [6]. Group 2: Financial Considerations - Lv Pin developed a "2-1" plan, which involves calculating profits from the past two years minus the current year's losses, and reassessing the strategy if the result equals zero [8]. - The company has an annual revenue of 120 million, with foreign trade accounting for 20 million, representing one-sixth of total revenue [10]. Group 3: Market Relationships - Despite the tariff challenges, some U.S. clients have increased their orders and even proposed price hikes, indicating strong partnerships based on trust [9]. - The relationship with a key U.S. client, "Lao Yuedeng," exemplifies the importance of trust in international business dealings [9][13]. Group 4: Industry Context - The article highlights the upcoming "Good Life Expo," which aims to stimulate consumer activity and support quality brands, showcasing a collaborative effort among major e-commerce platforms [12][14].
重生的TA | 坚持供海外! 中国羊绒老板:要守约,宁亏钱,不丢脸!
Xin Lang Cai Jing· 2025-06-02 00:50
Core Viewpoint - The article discusses the challenges faced by the Inner Mongolia Pinyangyang Group due to tariffs affecting their business with the U.S. market, and the strategic decisions made by the general manager, Lv Pin, to navigate these difficulties while maintaining market presence and customer trust [2][4][9]. Group 1: Company Strategy - The company, led by Lv Pin, has an annual revenue of 120 million, and is primarily affected by tariffs on exports to the U.S. market [3]. - Lv Pin proposed three strategies: "cut," "shrink," and "adjust" to mitigate the impact of tariffs [3][4]. - The first strategy involves significantly reducing shipments to the U.S. while maintaining a small volume to preserve market share and credibility [4][6]. - The second strategy focuses on extending production cycles and managing inventory levels to control costs and ensure continued supply to long-term clients [6]. - The third strategy is to shift market focus towards Europe and Russia, seeking alternative markets in response to the challenges in the U.S. [6][8]. Group 2: Market Dynamics - Despite the tariff challenges, some U.S. clients have increased their orders and even proposed price hikes, indicating a strong partnership based on trust [9]. - The company has expanded its foreign trade scale to 20 million, accounting for one-sixth of total revenue, and continues to grow [11]. - The article highlights the importance of trust in international business relationships, as exemplified by the partnership with the U.S. client "Lao Yuedeng" [9][11]. Group 3: Industry Context - The article mentions the upcoming "Good Life Expo," aimed at enhancing consumer vitality and supporting quality brand growth, which reflects the broader industry trend of fostering market connections [12]. - The expo will feature a unique online-offline integration model to connect quality products with domestic distribution channels, promoting high-quality development for participating companies [12].