Core Insights - JD.com is set to open its first discount supermarket in Beijing's Mentougou district, covering approximately 5,000 square meters, with an expected launch in mid-December [1][3] - The new store is located in the West Mountain Hui Shopping Center, which has a total planned area of 47,000 square meters, indicating a significant investment in retail space [3] - The discount supermarket aims to provide high cost-performance products with the slogan "Everyday Low Prices, Only Pay for Product Value" [5] Store Operations - The store is currently under renovation and is actively recruiting for various positions, including management roles, cashiers, and skilled workers such as bakers and food technicians [3][5] - The recruitment emphasizes the need for relevant management experience and a customer-oriented service mindset [5] Competitive Landscape - JD.com is entering a competitive market, with Meituan's "Happy Monkey" supermarket having opened nearby just weeks prior, highlighting the intense competition in the retail sector [7][10] - Both companies are focusing on community-centric retail strategies, indicating a shift in the industry towards suburban areas where they can tap into local customer bases [10]