Core Viewpoint - The commercial health insurance sector is transitioning from a risk compensator to a health manager, driven by demographic changes and diverse market demands, alongside the "Healthy China 2030" strategy [1] Group 1: Company Strategy and Initiatives - Fude Life Insurance launched the "Health Life" brand, a customer demand solution system integrating "insurance + service," marking a significant step in its high-quality transformation [2] - The company emphasizes returning to its core responsibilities and main business, aligning with regulatory requirements and industry repositioning [2][3] - Fude Life Insurance's mid-year report shows a continuous optimization of its premium structure, with renewal premiums accounting for 71.2%, indicating a strong commitment to its core business [3] Group 2: Product and Service Innovation - The "Health Life" brand aims to address the gaps in the health insurance market, particularly in health risk management for vulnerable groups, by integrating advanced medical services into its offerings [4][5] - The company has introduced a differentiated approach by embedding core insurance services into contract terms, ensuring that services are a formal part of the insurance coverage [5][6] - Fude Life Insurance's "four-wheel drive" system integrates comprehensive insurance protection, health services, product promotion, and cost control, creating a complete operational loop [6] Group 3: Sales and Customer Engagement - The company is pioneering an "experiential sales" model, allowing customers to engage with health management services directly, enhancing the perceived value of insurance [7][8] - Fude Life Insurance focuses on strategic synergy between health and elderly care, enhancing customer quality of life through integrated services [8] - The company has seen significant engagement, with over 74,000 customers covered under the "Fude Housekeeper" service since 2024, reflecting the success of its innovative sales approach [7][8] Group 4: Industry Context and Future Outlook - The shift in the commercial health insurance sector is not just about new products but a deep return to the essence of insurance protection, driven by regulatory guidance and the need for the industry to adapt to an aging society [9] - Fude Life Insurance's initiatives represent a beneficial exploration for both the industry and its own high-quality development [9]