Core Points - The new residential design standard in Chongqing, known as the "Good House" standard, was officially implemented in February 2023, setting specific requirements for residential building heights and noise levels [1][5] - The average height of typical residential projects in Chongqing has reached 3.06 meters since the beginning of 2024, reflecting the impact of the new regulations [1][5] - There is a growing interest among homebuyers in Chongqing regarding the "Good House" standard, with significant increases in inquiries for projects like Longfor·Guancui and China Jinmao·Puyin Jinkai [1][10] Industry Summary - The "Good House" standard mandates that residential building heights should not be less than 3 meters and not exceed 3.6 meters, which is aimed at improving living conditions [1][5] - The standard also includes requirements for elevator installations in residential buildings, ensuring accessibility and safety [5] - The regulations emphasize natural lighting and noise control, with specific noise limits set for different times of the day, enhancing the overall living environment [6][8] - The market response to the new standard has been positive, with projects like Longfor·Guancui attracting over a thousand visitors and achieving high sales rates [10] - The Chongqing government is actively promoting the construction of "Good Houses" through various measures, including land resource optimization and financial support for developers [11] - The residential market in Chongqing is experiencing a decrease in inventory levels, indicating a potential shift towards a more competitive environment focused on quality rather than quantity [11]