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美柚连续九年稳居“福建省互联网企业50强”
Xin Lang Cai Jing· 2025-12-19 14:22
12月18日,在福建省互联网协会主办的"2025年福建省互联网综合实力前50家企业发布会暨AI英才计划 启动会"上,"2025年福建省互联网综合实力前50家企业"榜单正式发布。美柚再度登榜,自该评选于 2017年创立以来,已连续第九年蝉联此项荣誉,其综合实力和行业影响力获长期肯定。 福建省互联网协会自2017年起开展此项评选,旨在挖掘和树立本省互联网行业的骨干企业与标杆。如 今,榜单不仅记录着企业的成长,也成为观察福建数字经济产业格局与发展趋势的一扇窗。随着"AI英 才计划"在本次会议上同步启动,福建省正致力于构建系统化的人工智能人才培育生态,为包括美柚在 内的互联网企业长远发展夯实人才基石。 编辑| 侯宜均 美柚正是深耕垂直领域数据服务的代表性企业之一。公司从经期管理工具起步,历经十余年发展,已成 功构建起覆盖女性经期、备孕、怀孕、育儿全生命周期的健康管理服务平台。友盟数据显示,截至目前 美柚App累计用户数已超4亿,月活跃用户稳超5000万,位列女性健康与母婴亲子双赛道头部。 据悉,本次发布会汇聚了行业主管部门、专家学者及企业代表,共同探讨人工智能与产业融合的新路 径。会上发布的《2025年福建省互联网企 ...
2025生育意愿&母婴消费新图景,这份报告说透了
Sou Hu Cai Jing· 2025-11-26 21:14
Core Insights - In 2024, China's birth population stabilized at 9.54 million after seven consecutive years of decline, marking a significant turning point in the country's demographic trend [1][2][20] - The maternal and infant consumption market is expanding rapidly, projected to grow from 3 trillion yuan in 2018 to over 7.6 trillion yuan in 2024, and expected to approach 9 trillion yuan by 2027 [1][26] Policy and Support Measures - The Chinese government is implementing various supportive measures, including annual subsidies of 3,600 yuan for children under three years old starting in 2025, along with tax deductions for childcare and education [2][22] - The expansion of maternity insurance coverage to include flexible workers and migrant workers is part of the government's strategy to enhance support for families [2][22] Demographic Trends - The core demographic for pregnancy and childcare is aged 25 to 34, accounting for over 60% of the population, with a notable trend of late marriage and childbearing [2][4] - There is a significant gap between ideal and actual birth rates, with 64.53% of women desiring two children, but only 26.01% having achieved this [3][35] Regional and Generational Differences - Birth rates vary significantly by region, with first-tier cities showing a strong desire for second children, yet actual birth rates remain low [3][31] - Generation Z shows a preference for fewer children, with a higher inclination towards "child-free" lifestyles compared to older generations [3][36] Consumer Behavior and Preferences - The maternal and infant market is characterized by a shift towards rational consumer behavior, with safety, cost-effectiveness, and functionality being key considerations [8][9] - There is a growing reliance on digital platforms for information and services related to pregnancy and childcare, with over 67% of users depending on specialized maternal and infant apps [9][10] Economic Factors Influencing Birth Decisions - Economic stability is viewed as the primary factor influencing birth decisions, with 53.30% of women citing enhanced family economic strength as crucial [4][39] - The demand for government subsidies is particularly high among lower-tier city residents, while higher-tier city residents prioritize economic and service support [44][45]