7月1日，由中国香料香精化妆品工业协会、上海市奉贤区人民政府联合主办，东方美谷企业集 团股份有限公司承办，新华网、FBe a u t y未来迹协办的"中国香妆品牌发展大会"在上海东方美 谷盛大开幕。 本次大会以"创新驱动品牌腾飞"为主题，聚焦中国化妆品行业的高质量发展，并首次发布基于 全渠道零售规模与品牌综合实力的三大权威榜单——" 2 0 2 5化妆品企业5 0强" " 2 0 2 5化妆品品牌 5 0强"及" 2 0 2 5化妆品品类冠军"。作为行业首创的全新坐标系，三大榜单的发布将在为品牌发 展提供科学量化的评估基准，助力中国化妆品产业在全球竞争中提升话语权。 在此次权威评选中，国货先锋品牌谷雨凭借突破性的科技创新能力、独特的品牌文化构建能力 以 及消费市 场 出 色 的 口 碑 及 销售表现，成功登榜" 2 0 2 5化 妆 品 企 业 5 0强" 及 " 2 0 2 5 化 妆 品 品 牌 5 0强"，同时更揽获" 2 0 2 5品类冠军·国货美白护肤第一品牌"市场地位的权威认证。 国货美白护肤第一品牌 谷雨 作为国货护肤领域的先锋力量，谷雨深度洞察并紧跟消费者需求，并将科研创新作为品牌发展 的核心 ...

Core Insights - The 2024 China Cosmetics Yearbook highlights a transformative phase in the cosmetics industry, shifting from rapid growth to high-quality development amid stricter regulations and rising consumer awareness [1][2][3] Regulatory Environment - In 2024, over 30 new regulatory policies were introduced by the National Medical Products Administration, focusing on raw material safety and efficacy claims [2][3] - New detection methods for banned ingredients were established, and illegal additives in products were strictly penalized [2] - A total of 432 batches of products were reported as non-compliant, with skincare (57%) and hair dye (19%) categories showing significant issues [2] Market Dynamics - The overall market size decreased slightly to 774.6 billion yuan, a year-on-year decline of 2.83%, with online sales channels accounting for 52.35% of the market [3][4] - Domestic brands captured 63.2% of the market share, surpassing foreign brands for two consecutive years, with companies like Proya and Han Shu leading in growth [4] - Skincare (64.5%) and makeup (15.7%) categories saw declines, while hair care (+4.1%), body care (+3.9%), and perfumes (+2.6%) experienced growth [5] Consumer Behavior - There is a notable shift towards rational consumption, with 52% of consumers making purchasing mistakes due to a lack of knowledge about sunscreen [6] - 67% of consumers are willing to pay a premium for products containing patented ingredients, indicating a willingness to invest in scientifically backed products [7] Technological Innovation - The use of biotechnological ingredients is on the rise, with an increasing number of new raw materials being registered [8] - AI is being utilized across the supply chain, from predicting ingredient efficacy to enhancing marketing strategies through tools like AI makeup try-ons [9] Scientific Communication - Scientific communication is becoming essential for rebuilding trust between brands and consumers, with policies encouraging companies to engage in educational outreach [10] - Brands are adopting transparent practices, such as Proya's interactive pop-up stores and collaborations with medical professionals to establish clinical guidelines [10] Future Outlook - By 2025, the industry is expected to see continued regulatory deepening, enhanced technological competitiveness, and expansion into international markets, particularly in ASEAN [11][12] - The transition from "traffic-driven" to "science-driven" strategies will be crucial for brands aiming to succeed in the evolving landscape [11]

TRYING TO FIND THE BEST SOLUTIONS 为 每 个 商 业 难 题 寻 找 最 优 解 TRYING TO FIND THE BEST SOLUTIONS / 报告导读-中国口服美容市场全景扫描：规模、机遇与挑战 2025年，中国口服美容市场进一步扩张、有望突破250亿元，尽管增速较往年有所放缓，但东亚第二大消费市场地位毋庸置疑。 识别到中国消费者的深厚潜力，联合利华、华熙生物、Tuzoo、福瑞达-伽美博士、佰鸿集团、健合集团-Swisse一众海外品牌纷纷开始布局中国市场：新西兰口服美容品 牌Tracel亮相第七届中国国际进口博览会、澳大利亚女性健康品牌Kynd宣布将加速布局中国市场、Swisse举办全球细胞新生巅峰论坛......众多品牌瞄准中国消费者摩拳 擦掌，新一轮美业"大战"一触即发。 与此同时，中国口服美容市场产品端抗衰、美白消费需求持续增长、成为口服美容主要细分市场，相关产品不断涌现；行业格局方面，中国口服美容市场体量庞大，但 行业集中度高。 此外，相关政策法规的逐步完善，侧面加速行业洗牌，线上渠道销售占比显著提升，新兴内容电商以"低价+场景化内容"领跑销量，成分党消费 ...

据 IPO早知道消息，江苏正力新能电池技术股份有限公司（以下简称"正力新能"） 于 4月3日开启 招股、至 4月9日结束，并计划于2025年4月14日正式以"3677"为股票代码在港交所主板挂牌上 市。 正力新能计划在本次 IPO中发行121,523,700股H股，其中香港公开发售12,152,400股H股，国际 发售109,371,300股H股。 在本次 IPO发行中，正力新能共引入三名基石投资者，累计认购规模7990万美元（约6.21亿港元） ——其中，江苏国企混改基金和苏州高端装备基金分别认购1350万美元和2760万美元，现有股东东 南投控认购3880万美元。 以每股 8.27港元的发行价计算，正力新能的IPO市值将为207.45亿港元。 一周IPO动态，覆盖港股、美股、A股。 本文为IPO早知道原创 作者｜C叔 微信公众号｜ipozaozhidao 正力新能 港股｜开启招股 成立于 2019年的正力新能专注于动力电池产品和储能电池产品，可提供电芯、模组、电池包、电池 簇、电池管理系统的一体化方案，致力于拓展电化学产品的 大规模应用。目前，正力新能已开发多 款三元、磷酸铁锂电池产品，在中期来看，不断优 ...