"购买产品的初衷是想祛痘，没想到越用痘痘越严重。问客服就说是在'排毒'，还继续推销产品。"近日，新京报记者收到多位消费者投诉，称自己通过短视 频平台（抖音）引流添加了IRY皮肤管家微信，在其推荐下购买了祛痘产品，使用后出现"爆痘"等问题，且售后维权困难。 新京报记者调查发现，该品牌通过短视频平台引流，引导消费者添加皮肤管家（客服人员）微信，随后在微信私域中推销产品。消费者购买产品后，如果在 使用过程中出现皮肤问题，客服人员就会归因于皮肤在"排毒"，并继续向消费者推销其他产品。消费者若想退货退款，对方便以拆封不可退为由拒绝，或要 求消费者销毁产品后仅给予部分补偿，甚至不再理会消费者。新京报记者注意到，截至6月24日，在黑猫投诉平台上，IRY祛痘产品的消费者投诉高达1878 条，涉及问题包括使用后痘痘加重、使用后过敏不退款、宣传与实际不符、引诱消费以及维权难等问题。 医生提醒，无论通过药物还是护肤品抑制痘痘，都是通过抑制炎症从而控制痘痘的发展。护肤品只能起到辅助作用，单纯依靠护肤品很难完全解决痘痘问 题。律师提醒，化妆品维权存在一定难度，消费者应加强证据意识。同时，在购买相关产品时，消费者可以关注市场监管部门、药 ...

Core Insights - The 2024 China Cosmetics Yearbook highlights a transformative phase in the cosmetics industry, shifting from rapid growth to high-quality development amid stricter regulations and rising consumer awareness [1][2][3] Regulatory Environment - In 2024, over 30 new regulatory policies were introduced by the National Medical Products Administration, focusing on raw material safety and efficacy claims [2][3] - New detection methods for banned ingredients were established, and illegal additives in products were strictly penalized [2] - A total of 432 batches of products were reported as non-compliant, with skincare (57%) and hair dye (19%) categories showing significant issues [2] Market Dynamics - The overall market size decreased slightly to 774.6 billion yuan, a year-on-year decline of 2.83%, with online sales channels accounting for 52.35% of the market [3][4] - Domestic brands captured 63.2% of the market share, surpassing foreign brands for two consecutive years, with companies like Proya and Han Shu leading in growth [4] - Skincare (64.5%) and makeup (15.7%) categories saw declines, while hair care (+4.1%), body care (+3.9%), and perfumes (+2.6%) experienced growth [5] Consumer Behavior - There is a notable shift towards rational consumption, with 52% of consumers making purchasing mistakes due to a lack of knowledge about sunscreen [6] - 67% of consumers are willing to pay a premium for products containing patented ingredients, indicating a willingness to invest in scientifically backed products [7] Technological Innovation - The use of biotechnological ingredients is on the rise, with an increasing number of new raw materials being registered [8] - AI is being utilized across the supply chain, from predicting ingredient efficacy to enhancing marketing strategies through tools like AI makeup try-ons [9] Scientific Communication - Scientific communication is becoming essential for rebuilding trust between brands and consumers, with policies encouraging companies to engage in educational outreach [10] - Brands are adopting transparent practices, such as Proya's interactive pop-up stores and collaborations with medical professionals to establish clinical guidelines [10] Future Outlook - By 2025, the industry is expected to see continued regulatory deepening, enhanced technological competitiveness, and expansion into international markets, particularly in ASEAN [11][12] - The transition from "traffic-driven" to "science-driven" strategies will be crucial for brands aiming to succeed in the evolving landscape [11]