Core Viewpoint - The performance of beauty companies listed in 2024 reflects a challenging environment, with many traditional giants facing significant losses while some emerging brands show strong growth [1][2]. Industry Overview - In 2024, China's total retail sales of consumer goods grew by 3.5%, but the retail sales of cosmetics declined by 1.1%, amounting to 435.65 billion yuan [2]. - The overall industry is experiencing a downturn, leading to price cuts and store closures by several foreign brands [2]. - Major companies like Shanghai Jahwa reported a loss of 833 million yuan, highlighting the struggles of established players [2][4]. Company Performance - As of April 27, 2024, 15 A-share cosmetic companies reported a total revenue of 50.081 billion yuan, a year-on-year increase of 3.59%, but net profit fell to 3.765 billion yuan, down from 5.127 billion yuan [4]. - Notable performances include: - Proya achieved revenue of 10.778 billion yuan, becoming the first domestic beauty brand to surpass 10 billion yuan [2][11]. - Shanghai Jahwa's revenue decreased by 13.93% to 5.679 billion yuan, with a net profit loss of 833 million yuan [6]. - Betaini reported revenue of 5.736 billion yuan, up 3.87%, but net profit fell by 33.53% to 503 million yuan [8]. - Huaxi Biological's revenue dropped by 11.61% to 5.371 billion yuan, with net profit down 70.59% to 174 million yuan [8]. Emerging Brands - New entrants like Gu Yu Biotechnology are preparing to enter the capital market, showcasing strong growth with a revenue of 4 billion yuan and GMV exceeding 5 billion yuan [14][15]. - Gu Yu's success is attributed to its focus on a unique ingredient and effective online marketing strategies, although its reliance on a single product category may pose future challenges [15]. Market Trends - The market is witnessing a shift where traditional giants are retracting while new players are emerging, indicating a potential reshaping of the industry landscape [10][14]. - The global beauty market is expected to see a coexistence of domestic brands leading in niche segments while foreign brands focus on high-end markets [16].