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AI智能语音、AI智能省电 空调行业 “卷” 向 AI
Mei Ri Shang Bao· 2025-09-04 22:20
Core Insights - The rise of AI-enabled air conditioners is gaining attention, with brands like Midea, Gree, Hisense, and Haier actively developing AI features to capture market opportunities [1][2] - Midea's "singing" air conditioner, priced at 4999 yuan, is marketed as a smart air conditioning and health device, although its actual AI capabilities may not fully align with promotional claims [1] - The introduction of AI energy-saving features is becoming a key selling point across various brands, with Gree's AI air conditioner reportedly achieving a 13.6% annual energy savings [2] Group 1 - The "singing" air conditioner from Midea has gone viral on social media, highlighting the potential of AI in the air conditioning market [1] - Competitors are also launching their own AI air conditioners, indicating a growing trend towards AI integration in home appliances [1] - The actual functionalities of many AI air conditioners are being questioned, with some consumers perceiving them as traditional smart devices rebranded with AI features [2] Group 2 - The air conditioning market is becoming increasingly competitive, with a significant price drop of 17.2% in the average price of popular 1.5 HP models expected by 2025 [3] - Haier has initiated the first industry standard for AI air conditioners, focusing on evaluating AI energy-saving algorithms and user interaction capabilities [3] - Brands must innovate and upgrade their products to attract consumers in a market characterized by price competition and consumer downgrade trends [3]