Core Viewpoint - The company reported a record high revenue of 25.442 billion yuan in 2024, but turned from profit to loss with a net profit of -0.951 billion yuan, a significant decline of 270.17% year-on-year [1][2]. Revenue and Profit Analysis - In 2024, the company achieved a sales amount of 20.272 billion yuan, a year-on-year decrease of 37.8%, with a sales area of 467,100 square meters, down 36.5% [2]. - The main real estate development business saw an increase in revenue, leading to a total revenue growth of 24.94% year-on-year [2]. - Revenue from the Beijing market reached 23.752 billion yuan, a substantial increase of 53.36%, accounting for 93.37% of total revenue [2]. - Other regions like Chongqing, Chengdu, and Qingdao experienced revenue declines exceeding 60%, with Chengdu's revenue plummeting by 87.61% to only 0.22 billion yuan [2]. Margin and Cost Issues - Despite revenue growth, the company's gross margin decreased by 4.56 percentage points to 15.83%, with the gross margin for real estate development at only 14.1%, down 4.19 percentage points [2]. - High early land acquisition costs in Beijing affected project sales prices, leading to difficulties in sales and necessitating price reductions for some projects [3]. Inventory and Investment Losses - The company announced a provision for inventory impairment of 2.745 billion yuan due to various projects, including those in Qingdao and Beijing [3]. - An investment loss of 0.5 billion yuan was recorded from a 9.24% stake in Beike Group's real estate projects [3]. - Excluding inventory impairments and stock price fluctuations, the company's pre-tax profit was approximately 1.51 billion yuan, indicating potential profitability from real estate projects [3]. Market Expansion and Land Acquisition - The company, primarily focused on the Beijing market, made its first foray into the Shanghai market by acquiring two residential land parcels for approximately 1.9 billion yuan [5][6]. - The company plans to continue expanding in the public market and actively participate in land auctions while also exploring urban renewal channels [7].