Core Viewpoint - The company is transforming its business model by establishing an e-commerce department and integrating online and offline sales strategies to attract a diverse customer base [1] Group 1: Business Strategy - The company has optimized its business system by forming an e-commerce department [1] - It is utilizing a combination of online and offline strategies, including member malls and private domain traffic [1] - The company is increasing advertising investments on new media platforms such as Douyin and Xiaohongshu [1] Group 2: Sales and Marketing - The company has opened an official flagship store on Tmall and is employing live streaming as a new sales method [1] - It is focusing on cross-industry collaborations with top IPs to attract younger consumers [1] - The company aims to enhance brand youthfulness through these marketing strategies [1] Group 3: Product Development - The company is capitalizing on the growth of national trend products by researching consumer needs and preferences [1] - It is deepening the cultural connotation of its brand and focusing on innovative research and development [1] - The company is continuously renewing and enriching its original design products [1]