Core Viewpoint - The Shanghai International Jewelry Fashion Functional Zone has been officially launched, with a three-year plan (2025-2027) aimed at enhancing the jewelry industry ecosystem and promoting high-quality development [1][12]. Group 1: Functional Zone Development - The functional zone will implement six major actions and 24 specific tasks to achieve efficient operation and multi-functional ecological capabilities by the end of 2027 [1]. - The action plan focuses on gathering industry resources, enhancing international influence, promoting innovative development, and strengthening comprehensive services [1]. Group 2: Role of Yuyuan Group - Yuyuan Tourism Mall (Group) Co., Ltd. will play a significant role in the functional zone, contributing to space construction, brand design incubation, and investment promotion [2]. - The Duyuan area, rich in jewelry industry history, hosts over 200 jewelry enterprises and attracts around 40 million visitors annually, providing a substantial market for jewelry consumption [2]. Group 3: Historical Context - The "Laomiao" brand, known for its unique charm, has a deep-rooted history in the gold jewelry market, being one of the first licensed gold retailers post-reform [3][4]. - The area has a historical significance in gold sales, dating back over a century, and was once the largest gold market in Shanghai [3]. Group 4: Market Trends and Innovations - The domestic jewelry industry is undergoing adjustments due to rising gold prices, prompting companies to innovate and upgrade their business models [5]. - Yuyuan Group is focusing on enhancing its R&D capabilities and brand influence, with a notable shift towards younger consumer demographics [5][6]. Group 5: Product Development and Consumer Engagement - The "Guhun Gold" series has been well-received, with multiple product launches since 2018, reflecting a blend of traditional culture and modern aesthetics [6][7]. - The company has successfully tapped into the wedding market with culturally themed products, enhancing its appeal to younger consumers [7]. Group 6: Strategic Investments and Partnerships - Yuyuan Group has adopted a dual strategy of industrial operation and investment, acquiring a majority stake in the French jewelry brand DJULA and launching a new gold art brand [8]. - The introduction of external investors has provided significant funding, enhancing the company's market position and operational capabilities [11]. Group 7: Future Opportunities - The functional zone is expected to host high-end consumer events and serve as a launchpad for new products, further solidifying its role in the global jewelry market [12]. - The development of the Duyuan area will enhance its commercial capabilities, attracting global jewelry brands and boosting consumer traffic [12].