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山东乐陵:“老味道”飘出消费新滋味
Qi Lu Wan Bao Wang· 2025-10-11 08:18
Core Insights - The company has successfully implemented technological upgrades that enhance production efficiency and product quality while maintaining traditional flavors [1][2][3] Group 1: Technological Upgrades - The introduction of an intelligent temperature control device has stabilized frying temperatures, improving product consistency and quality [1] - Daily electricity consumption has decreased by one-third, from 1500 kWh to 1000 kWh, while production capacity has doubled [2] - The company has received national invention patents for its energy-saving devices and has been recognized as a "specialized, refined, distinctive, and innovative" enterprise in Shandong [2] Group 2: Production Capacity and Product Line Expansion - The company has expanded its production facilities, adding 30,000 square meters to its factory in 2022, which supports a diverse product line of over 30 items [2] - Automation in production processes, including precise control of filling and packaging, has significantly increased efficiency, with the fish canning line capable of producing up to 28,000 bottles per batch [2] Group 3: Brand Development and Market Strategy - The company is enhancing brand recognition by shifting focus from B2B to B2C, utilizing social media platforms to attract younger consumers [3] - A series of new products have been launched, providing consumers with convenient and high-quality dietary options, with projected sales reaching 80 million yuan this year [3]