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【申万宏源研究春节见闻】淮畔珠城春又至:从春节烟火看人口流动新机
Xin Lang Cai Jing· 2026-02-23 05:50
Group 1: Local Consumption IP Explosion - This year, local cultural IPs in Bengbu have experienced a comprehensive explosion, becoming more prominent during the Spring Festival compared to previous years [2][13] - Bengbu has numerous cultural IP resources, including historical sites like Tushan and the Guo Wang Temple, which is over 2200 years old, and the Huagu Lantern, recognized as a national intangible cultural heritage [2][13] - The New Spring Lantern Festival attracted over 200,000 visitors, equivalent to 6% of the local population, with peak daily attendance reaching nearly 20,000 [3][14] Group 2: Population Return Trend - Bengbu, previously a city experiencing population outflow, saw its permanent population stabilize at 3.262 million from 2023 to 2024, halting a decline that had persisted from 2019 to 2022 [8][18] - In 2025, the total number of migrant workers in Bengbu reached 1.046 million, with 67.94% working outside the province; during the 2025 Spring Festival, 556,000 migrant workers returned home [8][18] - The job market in Bengbu shows a high demand for second industry positions, with a job vacancy ratio for professional technical personnel at 2.22, significantly higher than the national average [9][19]