非遗民俗受欢迎，机器人融入日常生活……丙午马年的春节假期里，山东消费市场"马力十足"，展现出别样的热闹与活力。 图源：济南宣传 这个春节假期，济南上新街一条长21米、高7米的巨型鳌鱼"火"了。它因大风意外"飞走"后引发全网关注，许多网友自发加入"找鳌鱼"的行列，并戏称其 颇有"金鳞岂是池中物，一遇风云便化龙"的意境。千佛山风景区"登高祈福·骏马迎春"游园会高潮不断，《马年迎春》《佛山春光》等大型主题灯组璀璨 夺目，舞狮巡游、非遗展演等活动轮番上演。 图源：视觉中国 第四届新春逛街里节、2026年萝卜·元宵·糖球会等盛会相继在青岛启幕，从鱼灯巡游到民乐表演，丰富的节目轮番登场，尤其是在夜晚，彩灯璀璨，人头 攒动，"凤箫声动，玉壶光转，一夜鱼龙舞"的热闹场景实现具象化。 the pro- 20 ... 0 244 159 （图源：好客山东） 日照莒国古城"千灯之约—醉莒年"灯会成为新春爆款，当夜幕降临，华灯齐放，十万盏花灯勾勒古城风骨，飞檐斗拱披金挂红，青石板路流光溢彩；街巷 之内，人潮涌动，欢声笑语与鼓乐齐鸣，国潮演绎、仙侠市集、篝火打歌、祈福放飞、非遗火秀、花灯巡游轮番上演。 非遗民俗火热登场 点燃文旅发展新 ...

郑 言 一业兴带动百业旺，一处火点亮全域红。透过新春文旅的窗口，我们看到了郑州经济的脉动与活 力；在"流动的郑州"里，感受到城市治理的有序与发展的稳健步伐；从文旅场景的焕新中，读懂了属于 郑州的"年味儿"与"文化味"。这既是城市魅力的生动展现，更彰显出经济发展的信心与底气。 马年新春，正是策马扬鞭时。展望未来，以文旅搭桥、消费作翼、实干为笔，持续深耕文化底蕴、 做强产业支撑、优化服务保障，郑州定能保持热气腾腾、活力全开的精气神，以一马当先的昂扬姿态， 进一步释放内需潜力，推动文旅市场从开局精彩到全年出彩，在经济高质量发展与文旅融合的赛道上奋 蹄疾驰、昂扬向上！ 刚刚落幕的9天春节假期，你去郑州哪里玩了？ 需求牵引供给，供给创造需求。今年春节，郑州文旅市场供需两旺、新意迭出。郑州市文物局统筹 全市文博资源，精心推出春节系列文化活动13大类共233项；全市A级旅游景区、国家（省级）旅游度 假区、休闲街区及公共文化场馆集中发力，策划推出340余项节庆活动。从阜民里流光溢彩的新春灯 会，到亳都·新象的沉浸式戏剧；从"四季村晚""咱村有戏"戏曲展演，到银基国际旅游度假区双乐园IP联 动……文旅产品从有到优、从多到精、从 ...

曹胜 摄 爱北京，拍北京，北京日报京城拍客栏目为您送上今日精选。 曹胜 摄 古刹花影 碧云寺蜡梅初绽，金黄映红墙，古刹花影，禅韵悠长。 梅谷寻香 香山公园眼镜湖南侧山路的梅谷，汇聚百余株蜡梅，现正盛放。金黄缀枝，幽谷藏香。沿木栈道穿行， 花枝触手可及，随手一拍皆是诗意大片。 梅花报春 鼠标 摄于明城墙遗址公园 鼠标 摄于明城墙遗址公园 黄梅斜映红墙开，寒冬绽放为春来 曹胜 摄 近日，天坛斋宫里的蜡梅于寒冬绽放，其金黄花朵与朱红墙面交相辉映，令人赏心悦目，尽管寒风料 峭，游客仍络绎不绝地来此观赏拍照。 知人 摄于天坛斋宫 知人 摄于天坛斋宫 知人 摄于天坛斋宫 流光溢彩映御苑 新春灯会点亮京城夜色 圆明园新春灯会璀璨绽放，流光溢彩的灯组与皇家园林古建交相辉映，勾勒出独属于"万园之园"的绝美 夜色。 张立新 摄于圆明园 张立新 摄于圆明园 张立新 摄于圆明园 张立新 摄于圆明园 ...

Core Insights - The article highlights the transformation of Chengde's tourism industry, focusing on the integration of ice and snow activities with hot spring experiences to create a year-round tourism model [1][8]. Group 1: Ice and Snow Tourism Development - The 2025-2026 Chengde Ice and Hot Spring Tourism Season aims to provide a winter cultural and tourism feast, promoting a shift from seasonal to year-round tourism [1]. - Chengde is enhancing its ice and snow industry by upgrading facilities, such as the Jinshanling Galaxy Ski Resort, which features over 30 kilometers of ski trails and is capable of hosting international events [4]. - The ice and snow tourism boom has led to increased visitor numbers, with the Jinshanling Ski Resort receiving over 27,000 visitors this season, a 20% increase year-on-year, and creating job opportunities for over 200 local residents [6]. Group 2: Hot Spring Industry Expansion - Chengde is leveraging its hot spring resources, particularly the unique qualities of the Longhua Qijia hot springs, to develop a comprehensive wellness tourism model that includes accommodation, dining, and health services [7]. - The "Royal Summer Resort · Hot River Hot Spring City" brand is being promoted, with initiatives to integrate hot springs with ice and snow activities, enhancing the overall tourist experience [7]. - Local businesses, such as the "Yikeju" hot spring homestay, have seen significant profit increases, with occupancy rates reaching over 90% during peak seasons [7]. Group 3: Cultural Integration and Promotion - Chengde is integrating intangible cultural heritage, such as Manchu paper-cutting and traditional crafts, into its winter tourism offerings, enhancing the cultural appeal of the region [8]. - The city is implementing strategies to promote cultural tourism, transitioning from a single-activity focus to a multi-faceted approach that includes seasonal events and local traditions [8][9]. - Efforts to enhance brand visibility include inviting foreign social media creators as tourism ambassadors and hosting international cultural exchange activities, broadening Chengde's tourism reach [9].

Core Insights - The cultural and tourism market in Zhengzhou experienced a significant surge during the 9-day Spring Festival holiday, with a total of 17.9 million visitors recorded [1][11] - Major attractions such as Yinji International Tourism Resort and Zhengzhou Fantawild Resort were among the top destinations, contributing to the overall revenue growth in the tourism sector [1][2] Visitor Statistics - Zhengzhou received approximately 17.9 million visitors during the holiday period, with the top five attractions being Yinji International Tourism Resort, Zhengzhou Fantawild Resort, Songshan Shaolin Scenic Area, Jianye Film Town, and Zhengzhou China Green Expo Park [1] - The visitor count for the only Henan Drama Fantasy City and Jianye Film Town saw a 100% increase compared to the previous year [2] Revenue Generation - Yinji International Tourism Resort generated a revenue of 1.6 billion yuan during the holiday, with a total of around 700,900 visitors [2] - The overall customer spending in the resort area increased by 29.73% due to a high proportion of out-of-province visitors, accounting for 61% of the total [3] Cultural Activities - Various cultural events and performances were held, including 21 drama performances at Henan Drama Fantasy City, attracting large audiences [2] - The integration of traditional cultural elements with modern entertainment, such as the "Hundred Beasts Celebrating Spring" and "National Trend Temple Fair," enhanced visitor engagement [2][3] Public Cultural Services - Public cultural venues offered free services and activities, such as guided tours and shuttle buses, to enhance visitor experience during the holiday [3] - Events like the "Great Beauty Intangible Cultural Heritage" market showcased traditional crafts and attracted significant foot traffic [4] Media Coverage - Zhengzhou's cultural tourism activities received extensive media coverage, with 35 reports from major national outlets highlighting the city's efforts in revitalizing its cultural landscape [10] - Topics related to Zhengzhou's tourism and cultural offerings trended on social media, further amplifying the city's visibility as a tourist destination [10]

专题：分析师回乡见闻 探寻中国经济多层次发展脉络 一、本土消费IP全面爆发 往年，蚌埠本土特色符号仅仅是春节的配角，但今年返乡感受到，本土消费IP相比以往出现了全面爆 发。蚌埠拥有众多文化IP资源。蚌埠涂山，是大禹会诸侯的历史现场。《左传》载："禹会诸侯于涂 山，执玉帛者万国。"。汉高祖刘邦过涂山时命立禹王庙，距今已有2200余年，2006年，禹王庙会被列 入安徽省首批省级非物质文化遗产名录。蚌埠垓下遗址，是楚汉相争的决战之地，"霸王别姬"的故事发 生于此。蚌埠花鼓灯被列为国家级非物质文化遗产，被誉为"东方芭蕾"。此外，泗州戏、玉雕、白莲坡 贡米、津浦铁路等也是具有知名度的IP资源。以往，这些本土文化消费的感知并不强烈。 作者：申万宏源研究宏观团队 丙午马年春节，笔者踏上归乡蚌埠的高铁，当走出京沪高铁蚌埠南站，熟悉的烟火气扑面而来。蚌埠是 因铁路而生、因淮河而兴的城市，素有"淮河明珠、皖北枢纽"之称，是中国南北地理分界线的地标之 城。1912年，津浦铁路通车，让这座淮河岸边的小渔村，一跃成为中国南北交通的枢纽，"千里淮河第 一大港"。1947年1月1日，蚌埠正式设市，成为安徽第一个设市的城市。新中国成立后，空 ...

（来源：辽宁日报） 在沈阳，方城、和平湾、丁香湖等六大新春灯会点亮城市夜空，连成"火树银花不夜天"；在大连金石滩山海奇幻谷内20余组大型花灯光影交织，"千里江 山"灯组徐徐展开立体水墨长卷；在葫芦岛宁远古城，青砖城墙化身巨型光影幕布，震撼的视觉盛宴随即呈现……流光溢彩、美轮美奂，全省各地灯会点亮 大街小巷，传递着浓浓的新春气息，让游客沉醉在年味里。 沈阳老北市大红灯笼串成海，春联福字贴满墙，叫卖声、欢笑声、鼓乐声交织。灯火之上的夜空中，凤凰展翅、天马行空，吸引无数游客前来。老北市设置 年货、文创、非遗市集，通过飞马花灯、光影演绎、书法互动等形式，让游客"看得到""走进去"，让"东北的年"既可品尝，也可收藏，成为游客带得走的记 忆。马来西亚游客万顺睁大双眼说："看不够、玩不够，很想下次再来。" 大连金石滩山海奇幻谷夜晚的非遗"打铁花"表演将氛围推向高潮。非遗代表性传承人手持木勺，将千度铁水泼向高空，瞬间铁花如星雨洒落，璀璨夺目，引 得游客阵阵惊呼。灯组美学、非遗表演、市井文化与冰雪趣玩巧妙融合，令重庆游客李坤脸上写满惊喜，"第一次来北方过年，没想到这儿有这么热闹的灯 会，孩子都不想走了！" 让古建筑在灯影中"活 ...

Core Viewpoint - The article emphasizes the significant shift towards service consumption in China, driven by technological advancements and changing consumer preferences, particularly during the Spring Festival period [1][17]. Group 1: Service Consumption Trends - There is a growing demand for service consumption that provides emotional value and deep interpersonal connections, which is seen as a key driver for future economic growth and employment absorption [17]. - The logistics sector demonstrated resilience during the Spring Festival, with express delivery services maintaining operations and adjusting prices to reflect demand, thereby ensuring income for frontline workers [18][20]. - The increase in service consumption is linked to a positive economic cycle, where higher demand leads to increased income for service providers, which in turn boosts consumer spending capacity [20][5]. Group 2: Experiential Consumption in Physical Retail - Physical retail spaces are evolving from mere shopping venues to hubs for experience and social interaction, reflecting a shift in consumer behavior towards experiential consumption [21][22]. - During the Spring Festival, various cultural and interactive activities in commercial districts attracted consumers, enhancing their overall experience and increasing spending [21][22]. Group 3: Macro Data Supporting Service Consumption - Macro data indicates a robust growth in travel and cultural consumption, with Shanghai receiving 2.56 million visitors on the first day of the Spring Festival, a 38.97% increase year-on-year, highlighting a shift from traditional goods consumption to service-oriented spending [24]. - This trend signifies a structural transformation in consumer behavior, where service consumption is becoming a necessity rather than an option [24]. Group 4: Future of Service Consumption - The future of service consumption is expected to be multifaceted, driven by technological innovations and demographic changes, which will create new service demands and opportunities [26][28]. - Innovations like generative AI tools are anticipated to democratize content creation, fostering a vibrant cultural service sector and personalized digital consumption [26][28]. - The aging population is prompting institutional innovations in service delivery, such as short-term care services, addressing the growing demand for elder care and creating new job opportunities that are less susceptible to automation [28].

2月20日夜幕降临，记者走进包头市奥林匹克公园，只见31组非遗匠人精心打造的大型灯组熠熠生辉， 在259.7亩园区内构筑光影秘境。现场游人如织，市民、游客漫步灯廊，在璀璨光影中感受浓浓年味。 同步开放的年货大集、烟火市集等板块，带来购年货、品美食、赏非遗、玩互动"一站式"体验，MC电 音、国潮乐队等特色活动，持续丰富群众精神文化生活。 "这次的新春灯会特别热闹，既有传统风格，又有时代气息。晚上带着家人出来逛逛，挑盏花灯，再尝 尝特色小吃，年味儿一下就上来了。"市民李鑫正带着孩子选购花灯，脸上满是幸福的笑容。 "今年最受小朋友喜爱的是非遗手工花灯，造型有醒狮、鳌鱼、马驹等，还能享受拼装的乐趣。"花灯商 户拜女士告诉记者，今年走马灯、生肖灯、小串灯的销量也很不错，价格通常在20元至300元之间，已 成为大家营造喜庆氛围的重要选择。 节日期间，流光溢彩的塞上老街。 灯会一角。 转自：草原云 东风夜放花千树，流光溢彩庆新春。春节期间，内蒙古各地处处洋溢着红红火火的喜庆氛围。从呼伦贝 尔的新年灯会到阿拉善的朔漠流光，一盏盏色彩斑斓的灯组，形成一片片璀璨灯海，为市民、游客休闲 娱乐提供更多选择，持续赋能新春夜间经济。 为 ...

转自：环球网 文旅消费持续火热，更为传统文化的传承与创新带来新契机。安徽池州傩仙镇景区，舞者戴上面具跳起傩舞，在灯海人潮中送福拜年，让古老民俗焕发 新生；北京东岳庙庙会、上海古猗园灯彩展，将非遗技艺与沉浸式体验深度融合，让群众在互动中触摸传统文化的温度；西安城墙景区甄选出历代文物 中的"生肖马"，打造创意灯组，让古朴城墙在光影流转中诉说千年历史韵味……从沉浸式民俗展演到科技赋能年俗表达，传统文化在继承中发展、在发展 中创新，绽放出更加迷人的光彩。 从文旅消费的火热图景窥见经济活力，从"流动中国"的有序运转感知发展步伐，从传统文化的焕新出彩读懂民族精神……马年新春文旅热潮，是中国经济 升腾的生动缩影。展望未来，随着文旅供给持续丰富、服务品质不断提升，更多兼具深厚文化底蕴与鲜明时代活力的文旅产品将走进大众生活，持续为 中国经济高质量发展注入澎湃新动能，也让中华优秀传统文化在新时代绽放出更加耀眼的光芒。（泰轩萍） 今年春节，各地文旅市场"百花齐放"，特色业态轮番上新，持续点燃消费热情，为新春佳节增添了别样韵味。从广州花香满径的迎春花市，到黑龙江趣味 十足的冰雪嘉年华；从上海豫园韵味悠长的新春灯会，到山西太原年味浓郁 ...