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新房卖不动,老破小却被抢破头
盐财经· 2025-11-17 10:40
Core Viewpoint - The article discusses the changing perception of "old and broken small" apartments in the real estate market, highlighting a shift in consumer preference towards these properties as they become more desirable compared to new developments due to various factors including price and location [2][3][8]. Group 1: Market Trends - National statistics show that from January to October this year, the sales area of new residential properties decreased by 6.8% year-on-year, while the transaction area of second-hand homes increased by 4.7%, indicating a growing preference for second-hand properties [5][8]. - In major cities like Shanghai, Shenzhen, and Chongqing, the transaction area of second-hand homes has increased by over 10% year-on-year, reflecting a significant market shift [5][8]. Group 2: Consumer Behavior - Consumers are increasingly opting for "old and broken small" apartments due to their affordability and proximity to urban centers, which offer better access to amenities and reduced commuting times [21][23][50]. - The article highlights individual stories of buyers who prefer "old and broken small" apartments for various reasons, including lower prices, established neighborhoods, and the desire for a more manageable living space [24][30][40][50]. Group 3: Investment Perspective - The article notes that the value logic in real estate is shifting from viewing properties as investment assets to seeing them as durable consumer goods focused on living quality [30]. - The demand for "old and broken small" apartments is partly driven by the scarcity of quality educational resources, making them attractive to families seeking good school districts [32][35].