Core Viewpoint - The gold industry has discovered a new market by collaborating with popular anime and gaming IPs, creating a unique product known as "pain gold" that appeals to younger consumers and has seen significant demand and price increases. Group 1: Market Dynamics - Many gold jewelry brands are now linking with anime and gaming IPs to create gold accessories, leading to a surge in popularity and sales [1][4] - The phenomenon of "pain gold" refers to the willingness of fans to spend large amounts of money on gold items featuring their favorite characters, resulting in sold-out products and high demand in the secondary market [4][5] - The price of "pain gold" items often exceeds traditional gold prices, with some products priced at 2-3 times the market rate for gold [20][21][25] Group 2: Consumer Behavior - Young consumers are increasingly drawn to "pain gold" as it combines emotional value with investment potential, allowing them to indulge in their interests while also acquiring a valuable asset [46][47] - The trend has led to a younger demographic becoming a significant consumer group for gold, with a reported 294% year-on-year increase in transactions for IP gold products on platforms like Taobao [57] - The appeal of "pain gold" lies in its perceived value and the ability to purchase gold items at relatively low weights, making them more accessible to younger buyers [52][56] Group 3: Industry Response - Traditional gold brands are adapting to attract younger consumers by innovating their product offerings and marketing strategies, including collaborations with popular IPs [68][73] - The emergence of "pain gold" has revitalized the gold market, providing a new avenue for growth despite rising gold prices that have dampened some consumer demand [44][78] - Brands are increasingly focusing on creating unique and collectible gold items that resonate with the interests of younger consumers, positioning themselves as both luxury and investment options [39][76]