老铺黄金饰品及摆件
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老铺黄金再涨超3% 渠道开拓和升级力度加大 机构指金价攀升利好其高端品牌定位
Zhi Tong Cai Jing· 2025-10-17 02:47
Core Viewpoint - Lao Pu Gold (06181) has seen a stock price increase of over 3%, currently trading at 830 HKD with a transaction volume of 1.036 billion HKD, driven by aggressive channel expansion and product pricing strategies [1] Group 1: Company Expansion - Since September, Lao Pu Gold has intensified its channel development and upgrades, opening new stores in Nanjing IFC, Beijing SKP, Hong Kong Central IFC, and Hangzhou MixC, while also renovating existing stores in Xi'an and Wuhan [1] - The company is set to achieve full coverage of the top ten luxury shopping malls in China and is actively expanding into prime locations on the first and second floors [1] - By 2026, the company plans to focus on same-store optimization in China and is expected to open 3-4 new stores in Hong Kong, Macau, Japan, and Singapore [1] Group 2: Pricing Strategy and Market Response - Following a product price increase on August 25, the rapid rise in gold prices before and during the National Day holiday has positively impacted sales [1] - Lao Pu Gold employs a fixed pricing model for its jewelry and decorative items, benefiting from the luxury positioning of gold as prices continue to rise [1] - During the National Day and Mid-Autumn Festival period, many stores experienced high sales volumes, with significant customer queues observed [1] - The company uses a weighted average cost method to account for rising gold prices and will monitor the potential for a third price increase this year [1]