Core Insights - The rise of non-standard commercial spaces, which are creatively transformed from traditional sites like warehouses and factories, is attracting consumers in major cities like Beijing and Shanghai [1][3] - These spaces offer not just shopping but also social and entertainment experiences, creating a vibrant atmosphere that appeals to a diverse audience [2][6] Group 1: Characteristics of Non-Standard Commercial Spaces - Non-standard commercial projects break away from traditional retail models, focusing on personalization and differentiation [3][4] - The number of non-standard commercial projects has significantly increased in first and second-tier cities, with examples including THE BOX in Beijing and Longhua Club in Shanghai [3][6] - These projects often feature smaller, flexible spaces under 50,000 square meters, primarily in open street formats that encourage social interaction [3][6] Group 2: Consumer Experience and Engagement - Consumers are drawn to the unique experiences offered by these spaces, such as outdoor environments and creative atmospheres that enhance emotional value [2][8] - Non-standard commercial spaces often host various events and activities, keeping the experience fresh and engaging for visitors [8][10] - The integration of personalized brands within these spaces fosters a community of like-minded individuals, enhancing the overall consumer experience [6][10] Group 3: Operational Strategies for Success - Successful non-standard commercial projects rely on three key logics: industrial logic, community logic, and design-driven logic [9][10] - Brands within these spaces benefit from a supportive environment that allows for creative freedom and innovation, leading to higher engagement with target audiences [5][9] - Long-term sustainability is crucial, with a focus on maintaining fresh offerings and strong product quality to ensure ongoing consumer interest [8][11]