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单个商场一年卖20亿,奥莱究竟有什么魔力?
Sou Hu Cai Jing· 2025-09-17 04:29
Group 1 - The core viewpoint highlights the rapid growth of discount retail, with Sandstone (Changsha) Outlet achieving continuous revenue growth for seven years, reaching sales of 1.86 billion yuan in 2024, and targeting 2 billion yuan by 2025, supported by 1.5 million members [1] - The China National Department Store Association reports that the national outlet sales in 2024 reached 239 billion yuan, showing a 4% increase despite a decline in traditional supermarket sales, driven by the demand for "constant discounts" [3] - The hard discount market in China surpassed 200 billion yuan in 2024, with an 8% penetration rate, indicating significant growth potential compared to mature markets like Germany and Japan [3] Group 2 - Online discount platforms like Vipshop are thriving, with a 15% year-on-year increase in active SVIP users in Q2, contributing over half of the online sales, reflecting the alignment with young consumers' philosophy of value [5] - Vipshop collaborates with over 46,000 brands, including luxury labels, and has successfully implemented a "brand + discount" model, evidenced by significant sales during limited-time events [5] - The evolution of discount retail represents a shift towards rational consumption and value reconstruction, with various business models emphasizing the principle of "good products at affordable prices" [7]