Core Insights - The article highlights the transformation of Dongguan from a "world factory" to a "trendy toy capital," driven by the rising global demand for Chinese original IPs and trendy toys [1][11] - According to Goldman Sachs, China's share of the trendy toy market in overseas markets is projected to increase from 3% in 2020 to 18% by 2025, indicating strong growth potential for the industry [1][11] - Dongguan produces 25% of global anime derivatives and 80% of China's trendy toys, showcasing its comprehensive industry chain from IP design to smart manufacturing and cross-border distribution [1][11] Industry Development - The trendy toy sector is experiencing a surge, with products like LABUBU's "Front High Energy" series becoming bestsellers [3][4] - Dongguan's manufacturing capabilities have evolved over decades, allowing it to quickly adapt to new product trends and maintain a competitive edge in the trendy toy market [4][6] - The city has established a collaborative ecosystem among its various districts, each specializing in different aspects of toy production, which enhances the industry's responsiveness [6][14] IP Creation and Brand Development - Many companies in Dongguan are shifting focus from OEM to developing their own IPs, recognizing the high profit margins associated with original creations [7][11] - The establishment of companies like Dongguan Duolang Cultural Creative Co. and ToyCity reflects the trend of nurturing original IPs, with ToyCity successfully launching 20 original IPs [8][11] - The article emphasizes the importance of original IPs for sustaining a company's vitality in the trendy toy industry, as seen with companies like Modonghe [13][14] Technological Integration - The integration of AI and digital technologies is reshaping traditional production processes, allowing for faster development cycles and more flexible manufacturing [9][19] - Companies are investing in smart manufacturing technologies, with projects like the 200 million yuan investment in a new smart factory aimed at enhancing production efficiency [9][19] - The collaboration between Dongguan and tech institutions aims to establish a talent training system for AI-driven toy design and manufacturing [19] Policy Support and Future Outlook - Dongguan has implemented various supportive policies to foster the growth of the trendy toy industry, including financial backing for original IP development and market expansion [15][19] - The establishment of the "China Trendy Toy Capital·Comic Expo Center" aims to create a hub for showcasing, trading, and incubating trendy toy products [15][19] - The article concludes that the future of Dongguan's trendy toy industry will revolve around AI, IP development, and international market expansion, marking the beginning of a new phase in its evolution [19]