Core Viewpoint - The release of ten group standards for trendy toy derivatives marks the end of the "wild growth" phase in the trendy toy industry, promoting quality and safety in consumer products [1][3][7]. Group 1: Industry Standards - The standards were jointly drafted by over 20 industry, academic, and research institutions, including Pop Mart International Group and the Dongguan Customs Technology Center, and were validated through extensive market sampling [3]. - The newly established standards focus on various trendy toy derivatives, including mobile phone cases, headphone charms, and plush products, addressing the urgent need for innovation in the domestic trendy toy industry [3][7]. Group 2: Quality and Environmental Standards - The standards emphasize quality safety and green environmental requirements, which, while increasing compliance costs for companies, are intended to guide the industry away from price competition towards sustainable development [7]. - The packaging regulations within the standards aim to protect consumer health and reduce environmental pollution from packaging waste, enhancing the international competitiveness of Chinese trendy toy brands [7]. Group 3: Economic Impact and Growth - Dongguan has prioritized the development of the trendy toy industry, implementing supportive policies that have led to the establishment of over 4,000 toy manufacturing companies and nearly 1,500 supporting enterprises, making it the largest toy export base in China [8]. - The industrial output value of trendy toy-related enterprises reached over 23.8 billion yuan, with a year-on-year growth of 19%, highlighting the increasing cluster effect, brand influence, and economic benefits of the trendy toy industry [8].

Core Viewpoint - The release of ten group standards for trendy toy derivative products marks a significant milestone in China's trendy toy industry, transitioning from "wild growth" to a new phase driven by standardization for high-quality development [1][3]. Group 1: Industry Standards - The newly established group standards focus on two innovative dimensions: the first specialized standards for domestic two-dimensional derivative products and regulations for popular trendy toy derivatives such as phone cases, headphone charms, trendy clothing, crystal balls, aromatherapy, and plush products [3]. - The standards respond to industry innovation needs and align with international consumer safety requirements, facilitating a shift from "traffic-driven" to "value-driven" development [3][4]. Group 2: Industry Governance - The introduction of these standards fills a gap in systematic industry regulations, providing authoritative technical guidance for design, production, quality testing, and market circulation [3]. - The standards signify a deep advancement in the industry's governance system from "policy guidance" to "standard leadership," aiming for breakthroughs in quality safety, innovative design, green environmental protection, and international alignment [3][8]. Group 3: Environmental and Quality Control - The Chief Quality Officer of Pop Mart International Group highlighted that environmental compliance requirements, while seemingly increasing costs, actually guide the industry away from vicious low-price competition towards sustainable development based on quality [4]. - The standards on packaging environmental protection not only safeguard consumer health and reduce waste but also enhance the international competitiveness of Chinese trendy toy brands, clearing technical barriers for exports to Europe and the U.S. [4]. Group 4: Global Impact - The release of these standards demonstrates China's commitment to building a regulatory framework and provides an innovative and responsible "Chinese solution" for the sustainable development of the global trendy toy industry [8].