Core Viewpoint - The article discusses the resurgence of traditional Chinese ear acupressure beads, known as "埋耳豆," in Japan's fashion and beauty industry, highlighting their transformation from a childhood embarrassment to a trendy accessory [4][6]. Group 1: Product Transformation - The traditional ear acupressure beads have been reimagined in Japan, replacing the original Chinese seeds with more accessible metal balls adorned with shiny stones, making them fashionable [5][6]. - The service for applying these ear beads, called "耳つぼジュエリーシール," is widely available in beauty salons across Japan, indicating a growing trend [5][6]. Group 2: Pricing and Popularity - The cost of these ear acupressure beads ranges from 2000 to 4000 Japanese yen, approximately 200 Chinese yuan, making them an affordable fashion item [6]. - The popularity of ear beads has spread globally, appealing particularly to young Japanese women who view them as a mysterious beauty treatment from China [13][14]. Group 3: Cultural Context - The appeal of ear beads is partly due to their association with traditional Chinese medicine, where the ear is seen as a reflection of the entire body [13][14]. - Some claims made by businesses about the benefits of ear beads, such as hormone regulation and improved bodily functions, reflect a broader trend in Japan of embracing alternative health practices [18][19]. Group 4: Consumer Behavior - The article notes that Japanese consumers often exhibit a strong belief in the efficacy of such products, driven by marketing narratives that emphasize natural elements and their supposed benefits [30][43]. - The phenomenon of consumers investing in these products for psychological comfort rather than tangible results is highlighted, indicating a deeper cultural connection to nature and wellness [43][44].